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Is Your Web Site Direct Marketing?
Here’s one of your biggest opportunities to outflank the competition online. Use your website as a Direct Marketing vehicle, in the classical sense. Have a very tightly defined action that you want people to take, and focus all of your efforts on...
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IT Marketing: A Case Study
I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about...
IT Marketing: Good Elevator Speeches
IT marketing requires you to give “elevator speeches,” or short little descriptions of your business. In this article, you'll learn how to get the maximum effectiveness from your elevator speech. If you go to a chamber of commerce luncheon, you...
IT Marketing: Improving Postcard Response
One of the biggest mistakes that I see when people are doing postcard mailings is there's no urgency. What does that mean? That means that even if I'm interested in hiring you, there's no compelling reason to do so now. I will just file your card...
IT Marketing: Join Organizations
In IT marketing, personal referrals you're going to find are by far the most powerful way to get great prospects. Personal referrals are already in a lot of ways pre-sold and they already trust you. In the IT services business, unlike just...
IT Marketing: Join Organizations to Build Relationships
IT marketing requires knowing lots of people and getting them to trust you. One way to do this is by joining and becoming active in a couple different types of organizations. In this article you'll learn the three different kinds of organizations...
IT Marketing: Multi-Tasking Is Key
When you do a direct mail campaign, it is very important that you know exactly who you're trying to reach and that you come up with some kind of targeted message. If you are just getting started, you may feel overwhelmed when you realize that...
IT Marketing: Postcard Case Study
Sometimes you won't get the results you hoped for with your IT marketing. In this article you will learn about some common problems with postcards and how to avoid them. IT Marketing: The Case “I've sent out over 300 postcards offering general...
IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem. Then you need to build awareness that your solution is...
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