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Gas, Air, and Spark - How Internet Marketing is Like a Car's Engine
Copyright 2005 Mike Adams I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run. "You see," he said, "when an engine won't run, it's got...

Network Marketing - Before Starting - Evaluate
Network Marketing - Before Starting - Evaluate There are some serious problems facing 'would-be representatives' of network marketing companies. The problems consist of an old-age idea that joining anything under 5 years old is a recipe for...

One-Off Marketing Campaigns
Using Promotions to Increase Sales One-off schemes or promotions can take many different forms, all of which are complementary to any longer term strategy that you have in place. Marketing is so important to a company that one-off...

Article Database

Making your web-site an effective Marketing tool!
In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are...

Manufacturers Shift Marketing Budget Away from Direct Mail in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...

Manufacturers Shift Marketing Budget Away from Print Advertising in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...

Manufacturers Shift Marketing Budget Away from Tradeshows
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...

Manufacturers Shift Marketing Budget to the Web
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and...

Market Your Business Using Practical Small Business Internet Marketing Tips And Tricks
Got a website but no traffic? Is your small business internet marketing ineffective? Consider these small business internet marketing tips and tricks to help drive traffic to your website: * Get an automated eCommerce system - These can be really...

Marketing
* Want to get more signups for your newsletter, ezine, downline club, optin list? * Want to make more sales for that special product or service you are offering or, get more paying members for that new program you just joined? Write an...

Marketing 101
Marketing 101 What is marketing? Marketing is the activities of listening to client needs, assessing the competition and the designing and creating your services. This is accompanied by messages that will shape your audience’s perceptions,...

Marketing 102 – Aiming vs. Spraying
Pick up the stack of mail that you receive in the mail today. How much of it do you consider “junk” mail? Do you stand over the wastebasket and take the “he loves me, he loves me not” approach to it tossing about every third piece in the trash...

Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal. Of course, you already have a company name, a positioning...

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