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Marketing and Multiple Streams
© 2004, John Calder http://www.TheEzine.net We've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of income? What...

Marketing and Patience
Marketing is a Patience Game Darrin F. Coe, MA 12/08/04 “Get your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.” – Jack Trout with Steve Rivkin “The New Positioning. The Latest...

Marketing and Product Development Magic
If you are like most people, you probably have a constant desire to get ahead in life, personally or in your business or career. Here, we shall look at two areas of life and how you can make them happen faster and more powerfully successful. The two...

Marketing and Selling Through The Mind Of Your Customer...
There is plenty of anecdotal evidence and scientific brain research showing that human emotions and the unconscious plays a major role in consumer selection of products and services. As our multi cultural society matures; it becomes evident that...

Marketing and the Hired Guerrilla
It’s a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics – most of them fr*ee – that savvy...

Marketing: Are You Focused?
In early1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term. Arkansas Governor Bill Clinton...

Marketing: Are You Scaring Customers Away?
"Hello, is (pause) puh-TREE-shuh home?" So started my weekend lesson in marketing. It was Saturday afternoon, and started like a typical telemarketing call. Heavy accent, reading a script. I told him Patty wasn't home, I'm her husband, he could...

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com . This article is...

Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once! So how do you Market Your Site twice? Simple... Most of us...

Marketing as a Second Language
One of the defining features of Western civilization is that we're all amateur marketers by default. Regardless of what our mother tongue is, the second language we are most exposed to is invariably Hype. By the time a child is five years old he is...

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