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Marketing Mistakes That Will Cripple Your Company!
Common Marketing Errors That Will Destroy Your Business! Errors happen regardless of 'what type' of business industry you're operating. Employees make critical errors on a daily basis. This is often due to the company's size, the number of...

Marketing Music 101
I get asked a lot about press kits. People want to know how to present them, what's in them, etc. I have been asked over and over again to write articles on the subject, so here you are: a brief crash course on press kits. Your press kit is...

Marketing Myth #2: It Is Not Important To Know What You Don’t Know
This is the most pervasive, far-reaching and detrimental marketing myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs; entrepreneurs; male and female; young and old; rich and poor; tall and short; moms and...

Marketing Myths: Let the Marketer Beware
It's amazing how well-intentioned people can be continually influenced by commonly held beliefs that don't hold up to scrutiny. The marketing profession is no exception. In fact, there are so many myths swirling around the business that two of the...

Marketing Niches, Is it for You?
In marketing, a niche refers to a service or product that's a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an un-met customer need. To be able to attract a strong,...

Marketing, Niching Niche Markets for the Ultimate Payoff
Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you. Staying with the basics, here are just a few steps required in creating a Niche Market: 1. Find out...

Marketing Objectives for Your Web Site
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder. Think of your Web site objective as the "big picture". It is the basis for a marketing plan and, in...

Marketing Offline
Marketing offline is a great way to compliment your online campaigns. It helps target people who otherwise might not spot your online presence. Plus it helps you target people who have Internet access and email when you include your URL or web site...

Marketing Offline Can Substantially Increase Your Online Business
The Internet can be a scary place for those looking for a home-based business opportunity. The fear of not connecting personally with others is one concern and many people have been "taken" by online scams in their search for a...

Marketing on a budget
Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to...

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