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Marketing Online With Ease
If you are struggling with the typical marketing strategies, you may be pleased to discover a simple non-invasive way of marketing that let's you be you; awesome, magnificent, unique, and human. No more trying to force yourself to fit a...

Marketing Operations Elevates Communications & PR Pros
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist...

Marketing Optimization 101 for Blogs
Copyright 2005 Rok Hrastnik Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being...

Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising. 1. Direct...

Marketing or Manifesting?
A friend was working with a marketing coach, chosen for his hard-nosed, no-nonsense approach. Disappointed with the results, she suggested there might be a more fundamental problem, such as positioning or lack of a sizeable target market for her...

Marketing or Selling -- Which is more important?
A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay visible, so I do...

***Marketing Plan***
If we consider the definition of marketing to be 'identification and profitable satisfaction of customers' needs' - which is broadly in line with my earlier suggestion. It than follows that the well being of a business depends on satisfaction of...

MARKETING PLAN CONSIDERATIONS
In any marketing endeavor it is important to consider the company’s credibility. A company should show that they have a purpose and that very purpose is directed towards the understanding of their customers’ needs. After the company’s purpose is...

Marketing Planning For Small Business
Now is the time to start planning your marketing budget for next year. If you're like most small businesses, you're thinking "What marketing budget?". I know - marketing often falls behind priorities like making payroll, buying supplies, and...

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster? If you're like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I'm picturing a roller coaster...

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