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Marketing To Marketers By Marketers Marketing. To Marketers. Who Market.
MARKETING TO MARKETERS BY MARKETERS MARKETING. TO MARKETERS. (Who MARKET). Ah, remember the old days? Back in the 90’s? Seems like a DECADE ago. You’re not old enough yet to have a grandson sitting on your knee, listening to you talk about...

Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client dinner. Wine can be used more...

Marketing to the Buying Cycle
Does your marketing strategy market to buyers or researchers? Have you ever asked yourself this question when you begin to choose online mediums? You should. We sometimes give little thought to whether our marketing efforts are...

Marketing to Today’s “Distracted” Consumer
The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place...

Marketing to Today's "Distracted" Consumer
The average consumer today is exposed to a deluge of 1,700 marketing messages during a single 24-hour period according to recent advertising industry numbers. Look around you, we marketers have pasted, injected and/or overlaid marketing messages...

Marketing to Your Niche Markets with Stories
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home. Why do you suppose they did...

Marketing to Your Niche Markets with Storylines
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home. Why do you...

Marketing Tourism Online, Part One: The Basics
This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have...

Marketing Tourism Online, Part Two: Attracting Visitors to your Website
This is part two of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have...

Marketing Trends from the Digital Frontlines
"The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge for branded content. It's still difficult...

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