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Mystery Meat Marketing
Before you jump on the marketing bandwagon, step back and examine the tool! Think back to when you were a kid waiting in the school lunch line. Do you remember when the lady with the hairnet would slop a pile of peas, some jello, and a slab of...

Myths About Email Marketing
A lot of conventional wisdom has come down the pipe about email marketing, and it seems almost everyone is an email expert. We've come to agree that email principles are based on a collection of sound concepts from the disciplines of...

Nation Branding and Place Marketing - Marketing Implementation, Evaluation, and Control
How can a country (region, state, city, municipality, or other polity) judge the efficacy of its attempts to brand or re-brand itself and, consequently, to attract customers (investors, tourism operators, bankers, traders, and so on)? ...

Nation Branding and Place Marketing - Promotion, Sales, Public Relations, Marketing, and Advertising
Advantages have to be communicated to potential customers if they are not to remain unrealized potentials. Moreover, communication alone - the exchange of information - is not enough. Clients have to be influenced and motivated to visit a country,...

Nation Branding and Place Marketing - The Place
IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be...

Nation Branding and Place Marketing - The Sales Force
How should a country translate its intangible assets into dollars and cents (or euros)? VI. The Sales Force and Marketing Implementation Oversight How should a country translate its intangible assets into dollars and cents...

Nation Branding and Place Marketing - VIII. The Psychology and Demographics of the Consumer
The country's "customers" are its investors, tourists, traders, market intermediaries, NGOs, and office-holders in other countries and in multilateral institutions. Understanding their psychology and demographics is crucial. Their interactions...

Natural Marketing for Full Business Success
Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I...

Need To Have To Succeed In Affiliate Marketing
Have you ever wondered if what you know about Affiliate Marketing is accurate? Consider the following paragraphs and compare what you know to the latest info on Affiliate Marketing. The idea of being mere passengers on a ship meant to sail to...

Net Marketing: A Passion Or An Obsession?
It had been a long day. I'd started at 4 a.m. reading and sifting through a mountain of emails; placing ads in ezines; researching new ezines to place more ads; writing an article; editing two other articles; and just trying to learn a few things...

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