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Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys: ...

Popular Viral Marketing Techniques
Viral Marketing is all about giving away your own free product or service along with your ad copy (contact information, link, email, etc.). In turn, recipients of your free product are allowed to pass it along to their own clients, prospects,...

Portal Marketing
The goal of every good marketing campaign is to reach its "target market". Whether that be new or existing customers, entire or niche markets, to promote the company as a whole or a specific product; the measurement of a marketing campaign's success...

Positive PR As A Marketing Tool
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but...

Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some...

Postcard direct mail marketing tips and ideas
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that...

Postcard Marketing: An Inexpensive Communication Tool
Continuous communication is an important part of keeping your small business at the top of your customer's minds. Your marketing plan should contain various types of customer communication--one inexpensive type is postcard marketing. ...

Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect...

Postcard marketing for tourism industry - The great cheap marketing tool
As a travel agent marketer, or a hotel promotion, all you need is a good marketing tool is a cheap cost and high effect, contribute to the brand building and create a good relation with your visitors. These things can be obtained when you use...

Postcard Marketing Ideas for Landscaping Companies
Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for...

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