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Real Estate Marketing -- 10 Ways to Improve Your Marketing in 2006
New Year's. A time to reflect on the past while planning for the future. In the spirit of New Year's, I've put together this guide to help you prepare for a new year of marketing. So without further ado, here are ten ways that you -- as a...

Real Estate Marketing, Do You Use Direct Mail?
Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead...

Real Estate Marketing for the “You” Generation
Are you working in the real estate industry? Are you a real estate agent, mortgage consultant, builder, real estate broker, appraiser, construction worker, etc? The Internet is the wave of the future. You can no longer sell homes without at...

Real Estate Marketing – Getting Focused
The single biggest question I get from people getting started in real estate (and experienced for that matter) is “how to find deals?” They say, “I don’t know what to focus on in real estate. Should I focus on rehabbing? Should I focus on finding...

Real Estate Marketing -- How to Measure Your Direct Mail Success
Article: Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. You don't know whether something will work until you test it. And you cannot predict test results based on past...

Real Estate Marketing -- How to Use the Media to Your Advantage
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost. Even...

Real Estate Marketing Online - An Agent's Guide to Success
To understand real estate marketing online, you first have to understand how consumers have evolved over recent years. This article will show you how to improve your online messaging to an "info savvy" audience. Each year, more and more...

Real Estate Marketing Online -- Are You Capturing Leads or Losing Visitors?
In April of 2005, I conducted a survey of more than 250 real estate marketing websites. These were not corporate websites -- they were the personal marketing websites of individual agents. What shocked me was that the majority of these...

Real Estate Marketing Online -- Can Prospects Use Your Website?
Ever visit a website with a specific goal in mind (like buying something), only to leave the site in frustration? If so, you've witnessed how usability can affect a website's ROI -- for better or for worse. The same is true in real estate...

Real Estate Marketing Online: How to Capture Leads with Website Downloads
Here's one I hear a lot. "I need a real estate marketing website that will generate leads for me." To which I usually respond, "Who doesn't want a website like that?" I'd pay a hefty premium for a marketing website that...

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