Article Database

Shorten B2B Sales Cycles Using Search Marketing Basics
If your marketing and sales departments are looking for more qualified leads, then search engine marketing is an inexpensive way to find them. In recent years, search engine marketing has grown in popularity as a cost effective tool used to...

Should you Add Affiliate Sales to Your Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you've paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you...

Should you hire a Marketing Coach or Marketing Consultant?
You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do and how they help their clients. After...

Show Me - Forign Exchange, Internet Marketing - Goals, Plans & Action.
It's funny… you have a goal, you plan how you are going to achieve it, then you take action towards making it happen. This then leads to your plan being followed (maybe with a few enhancements), and then if it is done correctly your goal is...

Show Them The Money - marketing HR services to other managers.
"HR systems only have a systematic impact on the bottom line when they are embedded in a firms management infrastructure and help it solve real business problems."1 Within most corporate environments there is a focus on achieving tangible results....

Shrewd Marketing Strategies
Outbound Marketing: One way to promote your services is to do outbound marketing. This is tough, very tough. It is not recommended. Yet, new speakers may have have no other way to get their feet wet. The two easiest to crack doorways are...

Signature Files: A Powerful Free Marketing Tool
Email is a great way to promote your business. First, most people read their email every day. Second, it allows you to send focused messages to a specific target audience. Email messages travel fast and are often forwarded to friends, or people...

Simple, Cheap and Effective Marketing Strategies
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new...

Simple marketing techniques that increase business
In today's fast paced business climate, change is inevitable. Marketing people in touch with customers know that their customer today is just as likely a competitors' customer tomorrow. Gaining consumer loyalty is getting harder. Technology...

Simple Strategies for Marketing Success
SIMPLE STRATEGIES FOR MARKETING SUCCESS! By Charlene Rashkow Copyright2004 While most online business owners realize that promoting their products and services are necessary, some are stymied by how to reach their target audience. Some business...

More Articles