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Small Business Marketing Secret #1: The Most Important Word In Advertising
Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the...

Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook.
When's the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah...and a hook. You wouldn't go fishing without the hook, would you? The hook is probably the...

Small Business Marketing Secret #3: What You Should Have Learned In Science Class
Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct a series of tests to prove or disprove your hypothesis statement. Remember how fun that was? Glad...

Small Business Marketing Secret #4: Congratulations on Becoming Brand Manager For Coke®
Woo Hoo...bring out the champagne and let's toast to your new position. Brand manager for the big cola giant comes with tons of responsibility. One of them is that you are required to spends tons of dollars on advertising that you aren't sure is...

Small Business Marketing Secret #5: How a Fruit Tree Can Show You a 20% Increase in Your Business Immediately
You're probably ready to hear this one. Your business is doing well, but it sure could use a 20% bonus this month. You're not alone. Most businesses could benefit from an additional 20% in revenue. If you don't need it, just pass this email on to...

Small Business Marketing Secret #6.5: How To Be Scendsational, Get Noticed And Become Famous.
Everybody loves a bonus, a free prize. When we finished writing the 6 Secrets of Successful Advertising, we felt it needed just that - a little extra, like the temporary tattoo found in a box of kid's cereal. Maybe even a whacky wall walker. You...

Small Business Marketing Secret #6: A Bucket of Hot Dogs and a Squirt of Word-of-Mouth Advertising
What's your best form of advertising? If you're like the vast majority of the people we meet, it's word-of-mouth. Of course - it automatically offers a virtually infinite return on investment because it's free! Since you're like most people we...

Small Business Marketing Series – Choosing a Niche Market
Ó Ben Botes 2003 - 2005 Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business? For many...

Small Business Marketing Tips
If you’re a small business owner, you probably don’t have a lot to spend on marketing. That’s okay, many small businesses aren’t taking full advantage of the many opportunities they have for marketing their business in basic ways that cost...

Small Business Marketing Tips, According to Seinfeld
What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain". The...

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