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What "Big Pharma" Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire...

What Can A Pelican Teach You About Marketing?
What Can A Pelican Teach You About Marketing? © 2005 Barry W. Morris Magnetic Communications & Consulting™ http://BarryMorris.com Barry@BarryMorris.com It was overcast on Friday morning as I drove down to the beach after dropping my son...

What Can Add Zing to my Marketing?
Success of a product, service or event can be traced from its marketing triumph. From this we can deduce that marketing is playing an important role in order for a thing to be made known to public and amass popularity as well as marketability. ...

What Can Apple's iPod Teach Us About Marketing?
Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001. There...

What Can The Super Bowl Teach Us "Little Guys" About Marketing?
Did you know a 30-second spot during the 2006 Super Bowl cost a whopping $2.5 million? That's $80,000 a second! But consider this: 90 million people tuned in to the game, and many of them did so just to watch the ads. Why am I talking...

What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About?
What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About? You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketing genius he was too. Here's...

What Do The Olympics Have To Do With Marketing?
Millions of people around the world tuned into the Games of the XXVII Olympiad for the extraordinary displays of physical strength and prowess offered by the world's greatest athletes. They weren't disappointed. Neither were the savvy ...

What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers...

What Does A Real Estate Agent's Open House Have Anything To Do With Internet Marketing?
Most everyone is familiar with open houses held by real estate agents. If you live in a fairly urbanized area, canvassing your neighborhood on any weekend and chances are you'll find at least one open house somewhere in your neighborhood. ...

What Does Faith Have To Do With Marketing?
No, this isn't going to be a sermon or anything … don't worry about that! I'm no preacher, so I wouldn't even think of trying; but what I do have is faith in myself and faith in the fact that I can be successful on the internet. ...

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