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What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my...

What's all this jazz about marketing?
What's all this jazz about marketing? by Cajun Clark Good question, very good question. Marketing is probably the most misunderstood aspect of any business, even by those who "specialize" in it. All too often you'll find a person who says...

What's Missing From Your Marketing?
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site...

What’s The Best Network Marketing Opportunity For You?
Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network...

What's The Difference Between Marketing And Advertising?
Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let's start off by...

WHAT'S THE ONE QUESTION YOUR MARKETING NEEDS TO ANSWER?
It started with a question about their web site, and before I knew it, the company president was bringing in every piece of promotional material they used, from their yellow page and magazine ads to the booklet they give clients at a first meeting....

WHAT'S THE SHELF LIFE OF YOUR MARKETING?
Your marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and it's stale as far as the majority of your prospects are concerned. I was talking with David, a client from Arizona who owns four...

What's Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of...

What's Your Story? Marketing-Minded Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource The media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement. They look to...

What Santa Knows About Marketing
What's that ringing sound you hear at this time of year? It's the sound of store registers ringing up the sales generated by Santa Claus. Just because he's old, overweight, long haired, unshaven and dresses funny, don't overlook his marketing...

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