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Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages
Let's make sure we understand what constitutes a boring Email message. 1.Boring Email Marketing messages don't keep your customer's attention. 2.Often, boring Email Marketing messages don't get read. 3.More often, boring Email Marketing...

Email Marketing Lesson: If You Realize You Made A Mistake After You Press Send, Just Admit It
A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Besides, my ADHD...

Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times. What is it? ...

Email Marketing Lesson: Privacy Policies and Email Marketing
For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t? First off, if you don't have a privacy policy on your website stop reading this Email...

Email Marketing Lesson: RSS Feed Marketing Is Coming To A Browser Near You
Everywhere you look these days people are talking about RSS Feeds. Now the stakes are even higher because traditional ‘Email Marketing’ messages via RSS Feeds are coming to a customizable webpage or browser near you. I think the idea is pretty...

Email Marketing Lesson: RSS Feed Me
Every so often I take time out of my busy Email Marketing Consulting schedule and steal an afternoon just for myself. A few months ago I decided to take one of those days. With five glorious hours ahead of me I pondered how best to enjoy my...

Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!" Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my...

Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective
If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Oh, and I almost forgot,...

Email Marketing Lesson: Your Marketing Reminds Me Of My Grandmother's Saggy Underwear
I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked. "Now what?" I thought. I had never gone a full...

Email marketing loosing its effectiveness? There is an alternative-Desktop Marketing.
Email marketing loosing its effectiveness? There is an alternative - Desktop Marketing. by Michael Ginzburg http://www.PromoClock.com You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in...

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