Creative Marketing
Selling Our Family Car - A Marketing Opportunity
The more than ten year relationship with our favorite car ended today. It was a good ending because I could boast to the owner with pride and confidence why we were sad to see it go. It responded superbly to Amsoil Inc.'s synthetic lubricants and related car care products we used for the duration of more than 200,000 kms. It passed AirCare without adjustments, used moderately less fuel than comparable vehicles and showed off its shinny exterior due to its durable car polish shine.
Since I'm not a car salesman, I wouldn't think about a car as a selling tool for anything other than itself. I learned something new today in that regard. I could tell the new owner specific products that are in the car and the benefits of each. Amsoil Inc.'s product literature in addition to the service records made it easy to promote aspects of product application.
Either of us had a lot of spare time so the few minutes together at the insurance agent and exchanging the licenses plates gave opportunity to exchange opportunities to meet again.
More information on Amsoil can be seen at http://www.lubedealer.com/hiebert
About the Author
Rudy loves writing about using and selling Amsoil with passion and confidence.
Written By: Rudy Hiebert