Don't Kill The Messenger -- Why Search Engine Marketing Isn't At Fault
If you are engaged in a search engine advertising campaign and you are generating a large number of clicks, yet your customer conversions are low or non-existent, the SEA campaign is NOT the problem.
Your web site is. There really are no better prospects then are generate by search engine advertising. Think about it.
These are people who have:
1) made a decision about looking for a product or service;
2) gone on the internet to find a supplier;
3) saw your sponsored link advertisement;
4) gone to your site.
Now if your site can’t convert that high level prospect into a customer or lead you have pretty big problems.
If your site is little more than a brochure, and has no “call to action” mechanisms (lead forms, contact forms, merchant account for sales), shame on you.
If your site is to busy with multiple choices in terms of action on each page shame on you. If your copy is boring and doesn’t create interest and demand shame….. well, you get the idea.
Just look at your site and be honest with yourself. Would you buy from it? If your answer is uncertain get busy and correct the web site.
Bob Cefail
Publisher
Marketing World New
www.marketingworldnews.com
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Written By: Bob Cefail