E-mail Web Marketing Fever
The Internet is believed to be faster, better, cheaper, and
easier to conduct surveys than using more traditional telephone
or mail methods. You eliminate the need for extensive paper
works and man hours.
No matter how striking your website is, if your website
developer doesn't make the direction-finding system
user-friendly, you'll be undetectable to the search engines.
Whether you like it or not your web site will remain virtually
invisible to the bulk of the internet online businesses unless
you take the appropriate steps to draw interest to it.
If you plan to do serious marketing via e-mail you'll need to
put in some first class tools. Not all people respond well to
online surveys and to email web marketing. They see this as a
nuisance and if you don't package it well, they'll probably just
block all your efforts.
E-Mail Client Programs.
The first type of e-mail program you need is a fundamental
e-mail client. Settling for the built-in program included with
your web browser is not advisable. One of the essentials is the
classification of filters that will arrange e-mails by keywords
as it comes to your site.
By creating a group, you can send out multiple e-mail messages
and files to individuals or just by pasting multiple addresses
into the To: field, but it's a mark for beginners, since each
one of the recipients see the e-mail addresses of all the other
recipients, which can be awkward to look at, and subjects your
links to spamming from others.
When pasted into the Cc: field, it has the same purpose and
works the same. But when you put the e-mail addresses into the
Bcc: field (which means "blind carbon copy") nobody can be able
to see the addresses of the recipients. If you have little list
of contacts to e-mail to, this will be acceptable.
Here are some of the most excellent programs available:
Eudora Pro
Eudora Pro (http://www.eudora.com/) is the father of brilliant
e-mail handling programs. Its use of filters and stationery
gives you permission to send automated responses to e-mails
containing keywords, such as those you set up with
forms-to-email systems. For example, one option a customer might
choose and include the keyword "birdbath" which would
automatically trigger Eudora to send an e-mail reply about your
Electronic Birdbath product. Eudora's filters are very powerful
and reliable, but its contact information section is pretty
rough, and difficult to put up in a database arrangement that
allows you to send personalized e-mail to contacts.
Outlook 98 and 2000
Microsoft Outlook 98/2000 (http://www.microsoft.com/outlook/) is
an outstanding e-mail program. Its filters are not as strong and
reliable as Eudora's, but the way it integrates e-mail with
contact information, e-mail addresses, categorization, journals,
calendaring, etc. make it supreme for people-intensive small
businesses. One weakness of Outlook 98 is that not all fields of
its contact information can be used in an e-mail combine
operation.
Pegasus Mail
Pegasus Mail (http://www.pegasus.usa.com/) by David Harris is a
high quality, multi-featured freeware e-mail program adored by
users and it's highly recommended.
Revnet Mail King
Revent's mail king (http://www.mailking.com/?wmt) is a well
program that reads data from MS Access or Excel files (as well
as several other familiar formats), and allows you to merge that
data into an e-mail message. It has some moderately
sophisticated filters to help you select suitable recipients.
Arial Campaign
Arial Software Campaign (http://www.arialsoftware.com/?wmt) has
been around for several years. The most recent versions of this
software run on Windows 95+ and Windows NT platforms. Campaign
provides all the features of Mail King, and works without
difficulty with MS Access and other common databases, but also
allows scheduling of e-mail messages to go out a certain number
of days after a client has taken a certain action.
Mail loop
Mail loop (http://marketingtips.com/mailloop/t.x/15267/) is an
extremely flexible program. It works alongside your current
e-mail client program to pre-filter e-mail, extract
forms-generated data from e-mail messages, strip e-mail
addresses from any kind of file, merge your database into
personalized e-mail messages, offer auto responder-like
responses, host newsletters, and process "remove" requests from
those who want you to be detached from any of your lists.
List server Programs
E-mail merge programs run on your desktop, and depend upon the
rate of your connection to the Internet. List server programs,
on the other hand, reside on web hosting service computers with
a direct connection to the Internet, so they can pump out
e-mails extremely fast. All include automatic subscribe and
unsubscribe features, and allow a variety of lists, one-way
mailings such as newsletters, and discussion lists, both
moderated and unmoderated.
About the author:
Jay Peterson writer, web designer. www.TicTacWebsites.com
is the easiest do-it-yourself website builder on the web No
programming or design skill required. Get your small business
online in just 5 minutes with www.TicTacWebsites.com loaded with
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Written By: Jay Peterson