Email Marketing Campaigns
Email marketing campaigns allow you to get in front of your
clients time and time again, at a fraction of the cost of
printed mailings. E-newsletters also add value to your web site,
can boost holiday sales and can make your marketing job easier.
Added Value to Your Web Site
Providing an informative newsletter adds value to your site and
gives users another reason to visit. Posting archives of
previous mailings provides your site visitors with a library of
information - one more reason for them to come back to your
site. Adding content also gives search engines more to index.
Stay In Front of Your Customers
Newsletters allow your company to stay in front of your clients
and leads. A site visitor may only come to your web site one
time, yet if you convince them of the value of signing up for
your newsletter, the single visit surfer is much more likely to
return. Staying in front of your customers and prospects in this
way increases the chances that your company is remembered when
the time to buy comes.
Holiday Sales Booster
Newsletters are an excellent holiday sales booster. Sending a
newsletter during the holiday season offering special discounts
reminds gift-buying people the value and appropriateness of your
product.
Easy to Use Software
Getting the right newsletter software can make newsletter
mailings a snap or a nightmare. Here are some features to look
for when choosing email newsletter software.
Opt In and Out Easily - This process should be automated so that
clicking on a simple link will allow users to opt-in or out of a
newsletter without additional administrative intervention. It is
no fun and a waste of time to have to manually add and remove
names and emails from your list and also opens the door to human
error.
Double Confirmation - To ensure that your subscribers really did
in fact subscribe to your newsletter, double confirmation can be
used. What this means is that after someone signs up to you
newsletter, they must also click a link sent to their email
address to confirm that it was actually the owner of the email
address that signed up. This can be particularly useful as an
added level of security, especially with newsletters of
controversial content that may offend some readers.
Scheduled Emails - Advanced email software programs will allow
you to schedule your mailing in advance. So while you are in
Aruba sipping cocktails on the beach, your server can be working
for you sending out preprogrammed material without you having to
be there. For daily or weekly newsletters, this allows business
owners or webmasters to send multiple mailings while only having
to attend to administrative duties one time, saving time and
effort.
Auto Responders - Auto responders allow you to follow up with
clients and leads effortlessly. For example, perhaps you have a
free e-book download that requires a user to enter his or her
email address. Several days after the e book has been
downloaded, you could send an auto responder asking if the
reader has any questions or requires any professional services
the company offers that relate to the e book.
Allow Recipients to Automatically Update Their Contact
Information - By allowing recipients of your email newsletter to
update their own contact information via an automated form
system, the work of keeping your list up to date is partially
transferred to the recipient, saving you work and time. Also,
many newsletter recipients will appreciate that you have the
correct spelling of their name and that updating their
information is an easy task.
In conclusion, email newsletters can be some work to do right,
yet the reward can be huge. Email newsletters can increase your
sales dramatically and also help get your company name out into
the minds' of buyers. Carefully choosing your email newsletter
software before you embark on starting an e-newsletter of you
own can save you countless hours of frustration. Choosing the
right e newsletter tool can make the task pleasant and
rewarding.
About the author:
Halstatt Pires is with the Internet marketing firm - MarketingTitan.com -
an Internet marketing company in San Diego, which offers online
database solutions through BusinessCreatorPro.com for ecommerce.
Written By: Halstatt Pires