Email Marketing Systems to Help Boost Exposure and Profits...System #4 - Building Your Own Opt-In Mailing List...An Easy Way

I am sure by now you have heard it said or read it somewhere
that the most valuable asset we have as eBusiness owner's is
a LIST.

I totally agree that a list is the most valuable asset we have.
I also believe in the fact that having "targeted" lists provides
with you a stronger email marketing foundation.

What we are doing over the next 12 months is providing you with
eMail Marketing Systems which you can put into place enabling
you to building a central list and more targeted ones.

Why systems??

Look at some of the more successful businesses today and you
will see that they have in place systems. These make running the
business easier and of course ensures that anyone (employees)
know exactly what to do and when. Take that concept to the
on-line arena and you can use systems that may take a bit to set
up, but once they are they run on autopilot (the best ones, huh!!).
Then of course there are those that need a bit more of your
energy, but there are ways to make those easy as well.

The 4th system we are going to talk about today is one of
"those" systems which needs a bit more involvement from you
on a regular basis. BUT...the good news is that the energy and
time is not in vain. There are pay-offs ;o)

The "system" I am referring to is a Newsletter.

Ok, ok, I can hear a few groans and a few of you are even
sucking in your breath at the mere thought of having to do a
newsletter. For some you were even hoping that you could get
by without even having to incorporate one into your email
marketing plan.

I feel for you, I really do :o(

When you think about all the time it takes to put a newsletter
together it does seem like a daunting task. However, there are
ways around that.

First, let's go over WHY you should incorporate a newsletter.

1. A newsletter serves as your main list. The one that people can
subscribe to after they have taken your 7-Day eCourse, or read
your eBook or eReport. Once people have been through your
eCourse they need to go somewhere...some will drop off and not
subscribe, however, a newsletter in place gives them the option
and gives you yet another opportunity to build trust and rapport
with them.

2. A newsletter enables you to build relationships. You know
that people are more apt to follow recommendations and buy
from those they know, like and trust. Through corresponding
via a newsletter on a regular basis, that trust is being strengthened.
You are building a relationship with your subscribers.

3. A newsletter enables YOU to build a reputation. The quality
of the newsletter you send out and of course the number you
send out on a regular basis, builds a reputation for you and
your eBusiness. For a good, solid reputation then of course
that means that the information you provide is relative to your
market and is something that they can readily use.

4. A newsletter enables you to leverage. With a newsletter in
place you open the door for a great many business alliances
with others. A list enables you to take advantage of Joint
Ventures and leverage your marketing efforts through other
lists.

Ok, four solid reasons for the "WHY" you need a newsletter.
Now, I mentioned above that a newsletter doesn't have to be
as labour intensive. BUT...you MUST REMEMBER that the key
to a good, solid newsletter that builds upon the 4 reasons above
is...

GOOD AND USEFUL CONTENT...

If your content isn't useful...if it is just fluff then you will find
that people will unsubscribe and find a newsletter that will give
them what they are looking for.

The good news is that content is EVERYWHERE!! There are article
databases that can provide you with the content, just make sure
that you are not using an article that everyone else and their dog
(hmm, smart dog) is using. The best way around the saturation issue
is to write your own articles...I know, I know, one step at a time ;o)

Ok, let's push on here...

YOUR newsletter can be as simple as including a good, solid
Featured Article (that of course relates to your target market),
an Editor's Note (because you want to be able to have people
relate to you), a Product Review, Passing Thought and then placed
properly a Top and Middle Sponsor ads (these can be your ads or
those that you have sold).

The point I am trying to make here is that your newsletter doesn't
have to include ALL the subject headings that that I use for
ProfitSpace. The KEY is that it is useful to YOUR business.

Let me give you an example of what I mean...

You belong to ProfitsVaultMonthly which provides you with a
new eBook/Software product each month. Your newsletter
could incorporate:

1. Your Editor's Note - where you let your readers know a bit
more about you. Perhaps share some of your on-line business
experiences, basically anything that will enable your subscriber
to say "hey, he is just like me.

"2. Featured Article - one article of course could be one written
about your new product. Written of course in the most informative
way. The other articles (if you publish weekly) could be about running
an eBusiness or geared to that end of your business.

3. Product Review - of course you have a new product each month,
so why not take the time to read it and then write a litle review
about it. Give people an idea as to what the product can do (and not
do). Switch this review out each month to incorporate the new product
you receive.

4. Your ads - weave in your top and middle sponsor ads between your
content

5. Classified ads - if you want to offer classifieds then ensure you
are not ad intensive. What I mean is that CONTENT SELLS for YOU
and that is the whole purpose here. So keep classifieds to a minimum.

6. Thought for the Day - if you want to use this perhaps a little quote
as a nice closing to you issue.

The only thing you are changing out each issue is your article and
perhaps your classifieds if you are offering them, and thought. If
you publish weekly then the whole process takes perhaps 15 minutes,
depending on your computer skills. Write it in a text format using
notepad, load it into a SendFree.com autoresponder and you're good
to go.

See how easy that is???

-----Side Bar-----
If what we have gone through above STILL leaves you a little
unsure, then this is for you. The Marketing Brief is a service which
provides you with newsletter content each and every week. You will
receive a text and html template you can take and use as your own.
You will receive a fresh article each week covering marketing and
copywriting tactics and information that is valid to ANYONE who is
working any form of business. On top of that you will also receive
coaching help both from a marketing and copywriting coach who will
work with you and see that you are up and running. You can check out
The Marketing Brief here: http://www.profitspace.com/brief
----------------------

Keep it tight, information based. Remember it takes time to build
relationships, and if your subscribers are coming to you from one
of your other email marketing systems, then your are building. If
they come from some other means (like a classified co-op you have
partnered with), it will take some time because they don't know you
from Adam, but it will happen ;o)

About the Author

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach

Written By: Denise Ryder, Marketing Coach