Guaranteed published stories, month-to-month contracts, and finely-tuned marketing strategies - the
For Immediate Release
As the Demand for "Performance-Based Publicity" Revs-up,
Will Traditional PR be Left in the Dust?
Guaranteed published stories, month-to-month contracts, and finely-tuned marketing strategies - the hallmarks of the new Performance-Based Publicity.
One firm handling manufacturing and technology companies, Power PR, is leading the charge and clients are eating it up.
By Patrick Roberts
John Elliott seldom goes with the flow. For the past seven years, as Founder and CEO of Power PR, he has led this manufacturing and technology product publicity firm into a whole new realm of public relations, in fact a whole new category of public relations, called Performance-Based Publicity. Elliott, not your typical PR man, mild-mannered and soft-spoken, is yet the architect of one of the most significant methodological changes to affect the public relations industry in years. Namely, guaranteed published stories, month-to-month contracts, razor-sharp marketing strategies, and an unusual performance/statistics-driven account management team set-
Written By: PetraCarlisle