Home Based Business and Internet Marketing



Owners of home based businesses that are trying to make a living working from home know the difficulties of Internet marketing, getting their web page noticed on the Internet to increase traffic, and ultimately increasing revenues. Many people blindly pay significant sums of money for advertising. Others do not have an established advertising budget, and may not advertise at all. Both of these extremes are detrimental to your business. The good news is that marketing your home based business does not have to be difficult.





There are many ways to market your products and services. Some of those methods can be costly, but many are inexpensive and effective! There are many effective methods that are essentially free. Spending a lot of money on marketing is not necessary and is often wasteful.





If you have no money to spend on advertising, you need to do two things if you want to have a realistic chance of succeeding in your business. You must become diligent about searching out all the options available for free advertising. There a many such opportunities, but they do tend to require an increased effort on your part. Secondly, you must create a marketing budget so that over time you can establish a paid marketing campaign.





When it comes to advertising, there are many options available both online and offline that will help you spread the word about your website, products and services. By "getting the word out" your objective is to increase traffic and revenues.





Offline venues offering potentially free advertisement include local newspapers, television stations, radio stations and the like. Often times these media outlets are looking for new local businesses to highlight in their business sections and/or discussions. This potentially free advertising is something you can cash in on immediately. Another tactic is to place your URL on all printed material you use in regard to your business whether it is stationary or a free gift. Having your URL out there will help people remember your address and will increase the probability that they will visit your site and see what you have to offer.





Before promoting your URL, make sure your web page is professional and accommodating to your potential clients. The checkout process should be easy, convenient, and secure. Using a payment system like PayPal is a good choice for many home based businesses, as it is quick and easy to configure for most any website and allows for a variety of payment methods in many different currencies.





Advertising online also does not have to be expensive. A reciprocal link agreement can be arranged with other sites that have related content. In exchange for placing a link for the other site on your web page, they place a link to your site on their page. Submit articles to newsletters and online ezines. Allow the publishers of these newsletters, ezines and websites to publish your articles in exchange for including a resource box with your information, including a link to your site. As your business and revenues grow, your advertising budget can grow as well to fuel further growth.





As long as you are creative and proactive you can grow your home business, grow your revenues, and keep your advertising budget to a manageable sum. Get creative and remember that the objective is to tell as many people as possible about your web page. Make sure your URL is visible to as many people as possible in as many places as possible. As you do, traffic, referrals and ultimately purchases will increase.



About the author:

Christopher L. Smith, B.B.A., J.D., is an attorney, author, e-zine publisher and Internet business owner. For more information about prospering from Internet related businesses, be sure to visit Mr. Smith's website at http://www.cashflow-creator.com and subscribe to his newsletter.

Written By: Christopher Smith, B.B.A., J.D.