How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising
It works without fail, every time. It can work with everything
you are selling or promoting. It works on the principle of
giving before receiving, and of offering more in value than you
are getting in cash. Your prospect must perceive an increase for
themselves in order to want to interact with you. Magnetic
marketing is the technique that does this. Then this same
technique is used to convert a prospect to a sale or business
partner.
What is magnetic marketing? It is a process of attracting leads
to you by offering them something of value first. Using ezine
classified advertising and solo ads for an example, don't try to
close the deal all at once by attempting to drive your prospect
to your website. Instead, start by giving the targeted prospect
an offer they can't refuse.
Using my own business ad copy as an example, here is an ad I ran
before I had put the magnetic marketing technique together for
this business that is an example of NON magnetic marketing:
Catch the Buzz - Discover Revolutionary Health and Wealth! As
seen on TV Superfood is now yours to use and make $$ with Low
cost! No personal sponsoring to make money! No minimum! Weekly
Pay, 100% Matching Bonus, 2x7 matrix, Incredible Team Visit and
learn more right now: http://acai-4life.com
Admittedly, the ad copy is not my best, written off the cuff
right when I had started with this new company. However this
kind of advertising can and does work, don't get me wrong! The
thing is, it is only a trickle of results compared to the
massive results you can get by incorporating magnetic marketing
into your business model.
The main problem with this and so many other ads is: they all
really want the prospect to get excited and 'click here' without
offering anything in return to really motivate them.
For about $50 my ad ran and is right now still running to about
6 million ezine subscribers - with an audience that is mostly
small business and internet related. I got and am still getting
that trickle of results.
Now how about transforming it into a magnetic marketing campaign?
Take that same $50 and micro-target your audience. Since my
company pays quite well with retail sales I could find
health-related ezines. Then you can either purchase classified
ads or solos. Even with a small subscriber base of two or three
thousand, you will get a lot of leads and sales. Your new
magnetic marketing will now have ad copy reading something more
like this:
Did you know Free Radicals Accelerate Aging and Cause Cancer?
Discover everything you NEED to know about the massive damage
they cause, & the most essential antioxidants needed to fight
them. Learn little known secrets of health, anti-aging and
disease prevention in this free e-course:
vitalhealth@robotreply.com
(If you like, you can subscribe, the email address and series
are real).
What makes this ad now magnetic is that instead of trying to
'make the sale' of even driving your prospect to your website
right away, your prospect now has the drive to contact you. In
doing this, they become your lead.
They want to receive valuable information on a topic that
interests them. They are plugged into your autoresponder and at
the bottom of each valuable article in the series you send them,
you drive them to your website. They now see you as a valuable
provider of information and are more inclined to visit your
website and do business with you.
Magnetic marketing works in any type of business or niche
category. Give it a try. Put together some relevant content and
make a valuable series for your prospects to subscribe to. Your
business provides the solution to someone's problem. Create a
series of informative articles, reports, or ebooks that provides
in depth information on the problem and solution.
Create an ad that addresses that problem, and propels the
prospect to obtain the vital information you will give them for
free that is the solution to their problem. Apply this to your
marketing campaigns - by offering something of value to your
prospects your magnetic marketing will massively multiply your
advertising responses, leads and sales.
About the author:
Carina MacInnes is a writer and small business owner. She
offers a customized model of magnetic marketing for her partners
to copy. Her unique product has the most powerful natural
Brazilian antioxidants and nutrients for anti-aging and
revitalized health. For info on how to make money using and
distributing this product, click here: http://imagineacai.com
Written By: Carina MacInnes