IT Marketing: Ways to Grow Awareness of Your Company
In order to sell a solution, you have to build awareness that
there is a problem. Once you have built that awareness, you need
to build awareness that your firm can solve that problem. Then
you need to build awareness that your solution is relatively
pain-free, seamless, affordable, and gives companies good return
on investment. This article will show you ways to do that.
Seminar Marketing is Very Effective
Seminar marketing is one of the best forms of IT marketing
because it builds awareness. Instead of you or your salespeople
going around on sales calls and spending an hour or two talking
about the fundamentals to individuals, you can do pretty much
the same thing in room full of prospects simultaneously.
No Pressure on Your Prospects
And it's MUCH less intimidating to your prospects. With the
right registration, the right follow-up procedures, the right
qualifications, the right invitation strategy, and right
follow-up calls, you can do a tremendous amount of business from
holding seminars on key technology issues for your niche. For
more information on holding seminars, check out my Sweet Spot
Clients Teleseminar Series ( ).
IT Marketing: White Papers
Publishing a white paper or an e-zine is another really great
way for a lead capture and follow-up mechanism. Let's say you're
running a direct mail campaign. One of the best ways to get a
response is to offer some kind of white paper that you can give
out that has a high perceived value.
This white paper can either be developed by you, outsourced to a
freelance writer, or you can adapt something from one of the
reseller programs you belong to. Of course if you regularly do
seminars, you can simply offer an edited transcript or white
paper based on the seminar to help with your IT marketing.
IT Marketing: Get the Word Out
You can advertise your white paper when doing any kind of
display ads or direct mail piece. It gives people an excuse to
call or excuse to go online and request something. Once they
request something, you have a way of capturing their information
and using it for further your IT marketing processes.
The Bottom Line on IT Marketing
To maximize your value to prospects, you need to let them know
what problems they have and how you can solve it. Two great ways
to do this are by holding seminars and advertising your white
paper to prospects.
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About the author:
Joshua Feinberg helps computer consultants get more steady,
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Written By: Joshua Feinberg