Keyword Advice - on keyword research and identification, keyword placement, keyword density and keyword marketing:-
Keyword Identification is one of the most important part in a
SEO process. Keywords are the doors and windows for search
engine traffic. Surfers and information seekers through out the
world use internet via keyword to find information on any
products or services. These set of keyword phrases are vital for
your search engine placement.
Keyword Identification is the first step while creating your
content for your site. Identify
keyword related to your niche topics should be the first
priority while creating web content. The quality of these
keywords is critical for a good ranking in search engines.
Researching the right keywords for your website should be the
key, so that when people perform a search for a particular
keyword phrase they will be able to find your site. So how do
you do that will be the questions in everybody's mind. I have
categories this article into 3 phrases like keyword research or
keyword identification, keyword selection, keyword placement, keyword density, keyword ranking
and keyword marketing.
Before I would go further I would like to discuss about building
your website for your business you should focus on certain other
SEO strategies like clean navigation, a search engine friendly
website architecture so that search engine spiders or robots can
easily gather information from your website.
Once your site structure is done it is time to create the
content for the site, which is the crucial part and where they
keyword research, keyword density comes into play. If you follow
these steps which I have mentioned below it is sure that your
website can enjoy a higher ranking in search engines.
Step 1 Keyword Identification or keyword research:- This should
be first step while building your content, because your content
will be build around with the keyword and phrases which has been
identified at this stage. Which is very critical and if not done
correctly you won't achieve the desired results. There are
different ways to identify how people search on the web. 1)
Think about what keyword would you chooses while you search for
certain products or services. Think from the customer point of
view and not from search engine or SEO point of view. Collect and write it down. I suggest
using a spreadsheet so that it will help you in the stages as
well. 2) The other way is you can ask your own customers or
friends that how do they search on the net to find that
particular products or services. Usually all people think
differently and might not use the same keyword phrase to find
that product or services. Collect them and store it. 3) Keyword
suggestion tools. There are 100's of tools on the web some of
them are free and other charge a fee. I suggest using Overture
keyword tool and Google keyword tool (free) and wordtracker
(paid). Type in your keyword and phrases into these tools you
will find 100's of keywords for that particular products or
services is been search on the web every month. Also it will
show how many times that words are been searched on the
internet. Tools like wordtracker will help you to find that how
many times these keywords are been searched and how much
competition is there for that particular keyword phrases. If you
focus on high searched keyword it would be hard for your website
to rank well because of competition. So always choose a keywords
that is less competitive, so that you website will rank well for
that particular keyword phrase on the search engine results. 4)
The other way is if you have already had a website online check
its web log and gather that keywords which helps people to find
your site. This will help for existing website to recreate the
content.
After these steps are done use your spreadsheet to determine the
keywords It is ideal to have more keywords rather than focusing
on a few words. In that spreadsheet matches the following
keyword in terms like how many times the keywords are searched
and how much competition is that keyword facing on the web. As I
said before always choose less competitive keywords. Once these
stage is over start constructing your website content with the
identified keywords.
Step 2 Keyword placement:- Placing the keyword is very crucial,
because if the keywords are not place properly the search engine
spiders will have a difficult time in identify and storing
information from your web pages. You most important keyword
should appear on the title of the page at least once which all
search engine given relevancy. Next the same or related keyword
should be there on the heading of the page. Also use a related
keyword while starting a paragraph and through out the web page
evenly. The density factor is discussed below.
Step 2 Keyword density:- Search engine robots are very
intelligent spiders they can determine while some tries to cheat
them. Some webmasters and SEO experts use keyword spamming or
keyword dumping which is ethical for a good search engine
optimization. If search engine spiders indexes a web pages it
determine who much times that keywords has been used on a
particular web page. So Keyword density is important. An ideal
density would be anything between 10-15 % keyword densities on
the page. Also use keywords which are related to that phrase so
that it gets relevancy for that web page. For example When I
search for a keyword "dog supplies" I found 100 of related terms
which like "dog supplies online" "dog supply store" etc so think
and figure out keywords which are more related to that topic.
Also Sprinkle the keywords phrases right across the web page and
not concentrate at a certain place.
At this stage you website content should be ready keep in mind
with the 3 top priority factors. This will determine your
website success or failure in search engine. The next stage is
keyword marketing.
Keyword marketing:- Some of the techniques you will use as a off
site factor rather than on the side, because it affects only the
marketing process. As you all know all search engines give links
more relevancies in the algorithm. So after your keyword
identification, density and placement are over you should focus
on marketing your site. Like site submission, article
submission, link popularity while all these techniques are for
increasing inbound links to your site. So you would be using
your anchor text for creating a link pointing to your site. So
here is where keyword marketing comes to play. You should use
your key important phrase in these anchor text also mix up your
related keywords. Keyword marketing is also vital for Pay per
click marketing where keyword is the king. So gather keywords
related to your business and use it widely in your PPC campaign.
Pay per click industry is solely depends on keyword marketing.
If you website want the maximum ROI (return of Investment) you
will have to apply the maximum keywords while bidding your
keywords. For example your website visibility will increase if
you choose maximum keyword for your Pay per click marketing.
The bottom-line is to gain a high ranking in search engine use
keyword which is related to your business on your onsite and
offsite website marketing. Keyword is the king when it comes to
content and content is the king when it comes to Search Engine
Marketing.
About the author:
Thomson Chemmanoor is a webmaster and a search engine
optimization expert who operates the following websites Guaranteed Web
site Promotion , SEO Services ,
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Written By: Thomson Chemmanoor