Social Proof a Powerful Marketing Tool
Everybody's doing it then I can do it too. This is the mentality
that many of us have when it comes to making a choice in our
life. Why do we do this? We do this because we all like to make
the right decision when it comes to spending or making a life
long commitment. If ten other people make the decision to
purchase purple kittens then you believe it is socially
acceptable for you to purchase a purple kitten as well. This is
social proof and it is a powerful marketing tool.
If you manage to convince a potential customer of yours that
there are hundreds of people lined up to buy your product then
it would be fairly easy for you to convince that potential
customer to purchase your product. They believe you because they
believe that many other people have either purchased your
product or is about to purchase it. You just earned their trust
by letting your potential customer know of what others think of
your product.
Here are few ways that you can utilize this:
1) Have a traditional testimonial section for your product. In
this section you may want to post few comments and feedbacks you
have received for your product. This has been around for a long
time but this does not really hit a home run when it comes to
marketing. People are used to this so you will have to make that
extra step.
2) Have some other site do a case study on your product. Give
free samples to some people and have them do a case study. Take
the case study and post it with your product. This tells your
potential customer what experience others had with your product
and what the recommend. This is good if you get a case study
done by a credible source. Write an article that would review
your product and post it on sites such as www.adzines.com
3) Create a sense of "hype" or "urgency" for your product
before and after the launch. Limit the quantity of your product
and work on influencing your audience that this product is so
huge and it will be sold out within days of launch. Let them
know how many people are waiting to take a peek at it and how
many wants to buy it from you. This influences them to make a
choice to purchase your product because everybody around them
seems to like it too.
The more people you engage to believe in your particular product
then more acceptable your product becomes. There are many ways
in which you can utilize the power of social proof.
Have the right product and use social proof with the right
motives, then this can be a powerful marketing tool for you. If
you like to read further on social proof or human influences, I
would recommend reading "Influence: The Psychology of
Persuassion" by Robert Cialdini.
About the author:
Guna Deivendran is the mentor to many people through his Startup
Online Business course at Startup Online
Business. You can join my online course to learn more about
online marketing and how to be successful.
Also you can also participate on my blog at Optimization Tips to
read further about marketing ideas.
Written By: Guna Deivendran