The Advantages of Multimedia Marketing on the Internet
Many marketing campaigns for products hook a potential customer
in with a catchy advertisement. The hook may come in the form of
a slogan or picture. While snappy text and pictorial design
might make a customer take a second look, it does not always
convert a customer lead into a sale. What Internet marketing
tools can you utilize to convert more sales leads into actual
customers?
The answer is multimedia marketing. What is multimedia
marketing? Let's define "multimedia". Multimedia is media that
involves an advertisement that "talks and moves". For example,
multimedia contains more than just text and/or pictures.
Multimedia advertisements contain audio and video elements. By
adding audio and video ingredients to your marketing campaign
you will see your sales conversion rates soar.
What exactly are audio and video multimedia marketing elements?
Audio elements include voice-overs, sound effects, and music.
For example, when a potential customer visits your web page the
first thing that catches their eye is the beautiful graphics and
text information. At this point your customer needs to feel an
emotional connection with your company, products, and services.
This is where audio elements play a role.
You can provide music that sets the tone for your product or
services. Perhaps you are in the party planning business and you
have an advertisement about planning children's birthday
parties. You can play fun, upbeat music to mimic the atmosphere
of a birthday party.
You could also add in a button that allows website visitors to
listen to your actual voice. You can demonstrate your passion
for your product and money back guarantee through your voice.
Potential customers will feel that their experience has been
more personable. This allows them to feel more comfortable with
your company, services, and products. A wonderful side effect of
this safe feeling is increased customer sales.
Video elements are another tool you can employ in your marketing
campaign. You can create your own Internet commercial. You can
demonstrate how to use your product through a video. You could
even video testimonials from happy customers. A video will allow
potential customers to attach a "face" to the product or
services you are selling.
You are building a relationship with your customers when you
make their Internet experience rich and satisfying. Plus, did
you know that adding an audio element to your website can
increase your response rate by 300%. Wow! That is a massive
increase that you just can't ignore.
Another great benefit to creating audio and video components for
your website is that you can build CDs and DVDs from these
files. You could create reports on specific topics and burn them
to CDs and DVDs. Then you can sell these products to customers.
The Internet is ready to handle sophisticated audio and video
files. Plus, Internet technology is improving every day. You can
create these audio and video components in the comfort of your
own home or office. It really is that simple. The effort you put
into creating your own multimedia marketing campaign on the
Internet is well worth it when your sales conversion rate
skyrockets.
About the author:
Matt Bacak became "#1 Best Selling Author" in just a few short
hours. Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success
Stories. Discover The Secrets To Unleash The Powerful Promoter
In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
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Written By: Matt Bacak