The Four P in Online Marketing
For those of you taking marketing classes, I am sure you are all
very familiar with the 4 P's of marketing. They are Products,
Place (Distribution), Promotion and Price. When you are
marketing your website, you need to be aware of this four P.
This four P helps you market your site effectively, just like
when you are opening a retail store.
Product. What is your site's product or service? Are you
selling services, tangible goods or both? Are you giving out
free service to turn your customers to buy your products? or
vice versa. Are you giving both free service and products to
drive visitors which will drive your advertising revenue?
Whatever you do, it is crucial to know your products so that you
won't forget why you do all the promotion.
Place. This is the distribution channel of your products
or services. If you are giving out free contents, make sure you
distribute it well. If you merely post your content on your
site, you are not using maximum distribution. Furthermore, if
you are using unrelated forum or submission service to
distribute your content, then you are wasting time. For example
if you are distributing content about how to choose a credit
card, you should be submitting your content to article
submission service that specializes in finance first before
distributing it elsewhere. This way, you will get a bunch of
interested viewers instead of casual visitors.
Promotion. One way I can think of is to pay a text-ad at
another website to describe the superiority of your product or
service. Promotion normally involves spending money. Again, you
need to focus your promotion on your core audience instead of
blindly spending money on general audience.
Price. This is the pricing strategy of your product or
service. The pricing strategy is very dependent on the other P
of online marketing. If you are establishing yourself as a
high-end mortgage lenders from the way you describe, distribute
and promote your products, then your price should reflect that.
In online marketing, the 'place' aspect costs little or no
money. This amazes me. For example, to create awareness of your
website, you can list it to hundreds to thousands of free web
directories. For content distribution, you can sign up and
submit your article for free at various article submission
service.
About the author:
Distribute your finance/investing content for free at our article submission
service. Meanwhile you can list your site for free at our web directory
service.
Written By: Hari Wibowo