The Psychology of Color and Internet Marketing
As Internet marketers it is imperative that we constantly look
for ways to make a good impression on our viewers. Your
business depends on it. We only have a short amount of time,
before a decision on whether or not we are professionals will
be made. We must make good use of this time.
The first instant we have at presenting ourselves to viewers
is
our web page. Which brings us to the importance of good design
and proper color choices. First impressions are very important.
We must make the best of them because we are only allowed one.
Remember this is your store front, and you must treat it
respectfully. While content, customer service, a niche in your
market, and a high subscriber list, are crucial to your life
on
the internet. Good web page design and proper color choices,
are
crucial as well. It is a good part of the reason why viewers
bother to look over your content at all. Regardless of how
incredible your content may be, you need to welcome them and
make them feel at home, while they are there. Or they will
leave.
Did know you can control the mood of your visitors by using
certain color choices? This is a simple concept that is very
often ignored. Why?
Human emotions are very often triggered by color. You need to
know which colors trigger which emotions.
Color can make the difference between buying and selling. If
used correctly. You need to choose the right color combinations
for your site and product.
Everything we, buy, eat, wear, and all of the things that take
up space where we live, work or play, all have colors. These
colors provide a psychological and emotional response in
everyone. These responses reflects who we are and the things
that we think and feel.
Color is the first thing we notice and the last thing we forget.
If used properly it can be a powerful tool. It is the doorway
to our deepest thoughts and feelings, and desires. This is an
issue worth discussing.
Which colors should you use?
Well, it is always best to keep your main content on a white
background. This is easier on the eyes and will provide a sense
of professionalism. The color white triggers emotions such as:
purity, peace, and perfection.
While white is an important color, you will probably want to
compliment your site with other colors as well. After all, there
is creativity in each and every one of us. There is huge color
spectrum for us to choose from. Which colors are best!
Here are a few ideas to help you.
Red colors can stimulate warmth, hunger, and excitement. Cooler
colors such as green and blues, enhance calm and content
feelings. Dark colors make objects seem heavier, while light
colors make them seem lighter.
Yellow may reflect a lack of worry, while black a troubled
state. Of course not all colors mean the same things to all
people. Yellow may sometimes mean cheap, Green may mean money
or
greed, black may mean elegance or death.
Color has become a science and it is a much needed weapon as
part of your marketing arsenal. You will need to take great
thought in choosing color as it will identify you, because once
a color is "owned" it is associated with you and your company.
I am sure you have noticed this with examples such as Coca Cola
red, Tide orange, and John Deer Green. It is just as important
to your identity as your logo. If a shape provides a symbol,
be
aware that color does the same.
Think carefully when choosing colors! Applying a certain color
to your product is just plain logic.
For example: In stores colors identify, flavors, brands, and
products: Green in a cleaner says pine- in a mouthwash says
mint, blue very often means strong mint- icy cool. Clear means
additive free. Red found in strawberries, cherries, and apples
is very appealing. You would never choose gray for laundry
detergent because you don't want gray clothes, you want
brightly colored clothes. Blue ,very unappetizing on a dinner
plate, is much more successful as a dinner plate.
Because it strongly affects mood. Grays and browns seem somber
and often depressing. But they can take on a more cheerful
attitude with compliments of red. No matter how you use them
they suggest weight, or something heavy. This would provide your
visitors with a feeling of stableness and strength. Emotions
like this will help your visitors to associate your site with
solidity and confidence. Other colors such as burgundy, oyster,
beige, blues will also provide a feeling of solidity.
The list goes on and on.
Don't over look the issue of color with your business. Believe
me it matters!
You see once we lived in a black and white world. TV was black,
printed publications were predominantly black. All of that
changed in the 60's and has created a chain reaction that holds
true today. Color is the most important attention getter. As
humans we bring our own tastes to the world. How do we choose
which color to be identified with? What is the right color?
Sometimes there is no right answer you just have to take your
best shot. But the number one choice of Corporate America is
still blue.
About the Author
Pam Renovato is the web master of a newly renovated: The Free
Advertising Network. What will you do when you discover
all of those other marketing packages don't work? Try
using your use your teeth! 4 great memberships one low monthly
price! http://thefreeadnetwork.com
Written By: Pam Renovato