What My Two Year Old Taught Me About Marketing Online and Offline
What My Two Year Old Taught Me About Marketing Online and Offline
What can you learn about marketing from a two year old? Quite a
lot actually. Two year olds are humans and will show you exactly
how they will react to a situation without any false ideals or
actions to mask their true feelings.
My own two year old responds to emotions, so I figured that so
would my customers in my business. When I need her to do
something, my daughter will stubbornly refuse, but I can often
remind her of the fun she had last time we done it, and she will
happily go along. If you can setup a similar emotional response
in your customer, they will be more likely to purchase your
products. Try to remind them of something you know will bring
out a positive response in most people, a time when they were
young and enjoying a ball game or when they first succeeded in
riding a two wheel bicycle. Relate this to your products effect
on their life.
My toddler doesn't like having her hair washed, to convince her
to have it done we use a bribe we know she will want to have. A
sweet, or a story book usually does the trick. Our potential
customers like to think they're way beyond the antics of a two
year old, but how many will resist this old marketing ploy of a
free gift? There is a potential flaw here, my daughter has
learnt to try to checkout the goods being offered first before
she agrees to the bribe, and your customer will need some kind
of assurance that the gift is worth whatever effort you ask in
return, whether it is to entice them to your site or get them to
sign up to your email list. Make your bribe more than worth the
required task for your customer.
Stories draw in my little girl like nothing else (except maybe
television but I digress) and her attention can be held for
quite a long time by an involving tale. But our customers won't
be interested in stories right? Wrong, by painting a picture in
words of how your product came about, or why your ebook was
written you will involve your potential buyer more in your copy.
Making the story descriptive, and emotive will gain your
customers trust, and empathy. If they can relate the story to
their own problem (perceived or real) then they will be more
prone to buy.
My daughter also likes to feel special, using her name will draw
a smile and a response every time. She can never ignore us when
we call her name out whatever she is doing. Her attention is
gained even when she hears her name on the TV and she will look
around. Yep you guessed it, using your customers name will gain
their attention too. In an email subject they will pick out
their own name readily among all the other subjects. Using the
name within the email also develops a feeling of one on one chat
and intimacy which will gain their trust. It's a little more
difficult on a webpage, but can be done still, using a script to
request the name and then personalise the page for the potential
buyer.
As you can see my two year olds actions and reactions mirror the
results we will see in all of human life, and can be used in our
marketing efforts to increase our sales. Try using some of these
ideas in your marketing, and thank my toddler if you see your
sales rising.
About the author:
Douglas Titchmarsh also publishes a newsletter which you can
subscribe to at http://www.cashinonline.info/giveaway.htm where
you will also get over $247 in f.ree software.
Written By: Douglas Titchmarsh