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How To Be Found On The Net
You want your web site to be found? Here are some tips that I¹ve picked up during the last five years of designing web sites. Most of these tips have never been mentioned previously, yet they are *extremely important* to the success of your web...
How to Build Website Traffic
Websites are fiercely competing with each other to gain new
visitors. For any ecommerce site to succeed, it must capture the
interest and the trust of its visitors. It is not enough that
your site is perfectly designed or has the latest in...
Is our website broken? Owning you category online.
"Owning your business category online is more than just a few keywords... Is your website broken?" Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and...
Using Drop Shipping for E-commerce
Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional ‘brick-and-mortar’ retail shops....
Utilizing Award Sites
Why Award Sites? Award sites are, in essence, directories that hand review sites, placing the ones with the most or best content and services at the top of the list. These sites are an excellent source of high quality, targeted traffic, and should...
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12 Reasons For Using RSS Marketing
Copyright 2005 Rok Hrastnik
The importance of RSS for marketing can no longer be disputed,
but do we really understand all the benefits RSS brings to us as
marketers, or really understand why we need to use it to get
closer to our customers?
WHAT RSS WILL DO FOR YOU AS A MARKETER?
a] Get your content delivered without fail to all of your
subscribers.
E-mail delivery rates are dropping, spam is everywhere and it's
getting increasingly difficult to get our marketing content read
by our subscribers, prospects and customers. RSS is the way out.
b] Increase your web traffic and your online visibility.
With more and more sites competing for business every day, you
need to do everything in your power to increase your online
traffic, and RSS will help you get an upper edge.
c] RSS enables you to easily get your content published on
dozens and dozens of other sites.
d] It will serve as a platform for ad sales,
e] It will provide advertising opportunities to promote your own
business
f] It will help you get more content for your site without you
having to write a single word.
WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?
a] People want to receive content in a controlled environment
where they are in-charge, not the publisher.
b] Delivering content using e-mail is becoming increasingly
difficult, due to blacklists, spam filters and over excessive
amounts of e-mail in your recipients' mailboxes.
c] RSS allows you to deliver content beyond your e-zine, giving
you more
content delivery opportunities.
d] RSS is a natural tool for content syndication, which means
easily and instantly delivering your content to hundreds of
other content sources, thus creating additional exposure.
e] When using RSS to deliver all of your web site content
updates, RSS will actually increase your web site traffic, thus
giving your promotional messages more exposure.
f] People are afraid of subscribing to e-mail lists, which makes
getting new subscribers difficult; RSS is a whole different
story.
WHY SHOULD YOU CARE?
Either as an end-user or as business person, content delivery
should be one of your top informational concerns.
a] As an end-user you cannot function properly without having
relevant access to the information you need. Content delivery
mechanisms affect your ability to access this information.
b] As a business person you must understand that your business
success, among other things, depends on information, and in
large on your ability to deliver it. Without the proper content
delivery vehicles you cannot get content in-front of your target
audiences, at least not in a relevant fashion.
RSS answers the needs of both.
About the author:
Learn how to take full marketing advantage of RSS and get all
the knowledge and how-to information for implementing RSS in
your marketing mix, from direct marketing, PR, e-commerce and
online publishing to SEO, traffic generation and so on. FREE
guide available for immediate download, too. Click here now:
http://rss.marketingstudies.net/book/
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