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Evaluating your Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to...
Get indexed by Google's Googlebot right away, the right way
Everyone in the online world knows extremely well that the most
sought after traffic to one's site comes from a Google search.
Folks, 80% of searches on the internet are done in Google.
In theory, it is simple - if you have something...
Online Advertising for Dummies
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like...
Online Promotion: 7 Great Ways To Promote Your Website
Internet Business: Top 7 Tips To Promote Your Website
by: Michel Richer
1) Pay-Per-Click
It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be...
Search Engine Publicity - The Free Ride is Over
For years, almost anyone involved with the promotion of their website, be it for commercial or other purposes, has come to either love, or hate, search engines. Whether it is Yahoo, Google, MSN, Ask Jeeves, or one of the literally thousands of...
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12 Reasons For Using RSS Marketing
Copyright 2005 Rok Hrastnik
The importance of RSS for marketing can no longer be disputed,
but do we really understand all the benefits RSS brings to us as
marketers, or really understand why we need to use it to get
closer to our customers?
WHAT RSS WILL DO FOR YOU AS A MARKETER?
a] Get your content delivered without fail to all of your
subscribers.
E-mail delivery rates are dropping, spam is everywhere and it's
getting increasingly difficult to get our marketing content read
by our subscribers, prospects and customers. RSS is the way out.
b] Increase your web traffic and your online visibility.
With more and more sites competing for business every day, you
need to do everything in your power to increase your online
traffic, and RSS will help you get an upper edge.
c] RSS enables you to easily get your content published on
dozens and dozens of other sites.
d] It will serve as a platform for ad sales,
e] It will provide advertising opportunities to promote your own
business
f] It will help you get more content for your site without you
having to write a single word.
WHY YOU NEED RSS, FROM THE END-USER POINT OF VIEW?
a] People want to receive content in a controlled environment
where they are in-charge, not the publisher.
b] Delivering content using e-mail is becoming increasingly
difficult, due to blacklists, spam filters and over excessive
amounts of e-mail in your recipients' mailboxes.
c] RSS allows you to deliver content beyond your e-zine, giving
you more
content delivery opportunities.
d] RSS is a natural tool for content syndication, which means
easily and instantly delivering your content to hundreds of
other content sources, thus creating additional exposure.
e] When using RSS to deliver all of your web site content
updates, RSS will actually increase your web site traffic, thus
giving your promotional messages more exposure.
f] People are afraid of subscribing to e-mail lists, which makes
getting new subscribers difficult; RSS is a whole different
story.
WHY SHOULD YOU CARE?
Either as an end-user or as business person, content delivery
should be one of your top informational concerns.
a] As an end-user you cannot function properly without having
relevant access to the information you need. Content delivery
mechanisms affect your ability to access this information.
b] As a business person you must understand that your business
success, among other things, depends on information, and in
large on your ability to deliver it. Without the proper content
delivery vehicles you cannot get content in-front of your target
audiences, at least not in a relevant fashion.
RSS answers the needs of both.
About the author:
Learn how to take full marketing advantage of RSS and get all
the knowledge and how-to information for implementing RSS in
your marketing mix, from direct marketing, PR, e-commerce and
online publishing to SEO, traffic generation and so on. FREE
guide available for immediate download, too. Click here now:
http://rss.marketingstudies.net/book/
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