|
|
|
Getting Started
New marketers are coming online everyday. If you're one of them, I'm sure you've been asking yourself, "where do I start?"
There's so little time and so much information to absorb.
So many gurus with conflicting information.
Who's...
How to Price Your e-Book
You've written and compiled an e-book. Now you have to decide
how much to charge for it. Finding the right price is essential
to the success of your product. If you charge too little, people
will think it's of little value, and they won't...
How to Write Web Page Titles to Enhance Your Site Exposure
A carefully-written title for your web page can enhance your site exposure and attract more visitors. Here's how to write an effective web page title. What is a web page title? In your web page HTML code, the page title (also called the title...
Link Exchanging Basics
When it comes to Website promotion, gaining quality links is important. However, many people have a different idea of what defines a Quality link. Here I have listed the link considerations used by Mjmls.com when a suggestion is made to the...
Secrets For serious Wealth Creators
Dear Friend How many times have you sat and dreamed about changing your life ? What would it mean to you to be your own boss, answering to no one but yourself ? How would you like to earn enough money, when you wanted to in order to live the...
|
|
| |
|
|
|
|
|
|
Benefits of Online Marketing
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to which
will be most appropriate for your needs.
Benefits to Consumers:: (1) Convenient-- customers can shop 24
hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate-- consumers can interact with the
seller's site to find the information, products, or services
they desire, then order or download them on the spot.
Benefits to Marketers:: (1) Customer Relationship Building--
companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency-- avoid the expense of
maintaining a physical store, costs of rent, insurance, and
utilities. Digital catalogs cost less to produce than printing
and mailing paper catalogs.
(3) Greater Flexibility-- unlike a paper catalog whose products
and prices are fixed until the next printing, an online catalog
can be adjusted daily or even hourly, adapting product
availability, prices, and promotions to match changing market
conditions.
(4) Access to Global Markets-- The Internet is a global medium,
which allows buyers and sellers to click from one country
to
another in seconds.
Four Ways to Conduct Online Marketing:: (1) Creating an
Electronic Storefront-- companies can buy space on a commercial
online service or it can open its own Web site. These sites are
designed to engage consumers in an interaction that will move
them closer to a purchase or other marketing outcome.
(2) Placing Ads Online-- companies can place online ads in three
ways::
(a) classified ads in special sections of major commercial
online services. (b) ads in certain Internet newsgroups set up
for commercial purposes. (c) buy online ads that pop up while
people are surfing the web. Such ads include banner ads, pop-up
windows, "tickers" (banners moving across screen), and
"road-blocks" (full-screen ads that users must go through to get
to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities-- companies may participate in or sponsor Internet
forums, newsgroups, and bulletin boards that appeal to specific
special interest groups.
(4) Use Online E-mail or Web casting-- companies can send out
customer newsletters, special product or promotion offers based
on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
About the author:
Author:: Vicky Miter Search engine Optimization
Company
001WebTraffic
|
|
|
|
|
|