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Deadly Online Marketing Mistakes You Must Avoid
It seems like every time you turn your head today you'll find
someone who's involved in online business. And indeed, ANYONE
can profit online, providing that you learn to avoid the DEADLY
online marketing mistakes you're about to discover in this...
Growing importance of Internet Promotions
Internet promotions are becoming popular by the day and
more and more companies are now considering them as a
component of their marketing strategy. Internet
promotions pay off well because the visibility of the ads
and other promotion...
Making Money with Affiliate Programs – Part II
In this holiday season online shopping is hotter than ever! According to US Commerce Department online sales continue to grow with a robust 25-27 percent this year over 1992. Online holiday shopping at a rate of 10 percent is also considerably ...
The Power Of Viral Marketing
You certainly know by now that the term "viral marketing" is not just another dot-com cliché. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by marrying email to the traditional concept of...
Understanding Affiliate Programs
Affiliate programs are commonly misunderstood, in order to understand affiliate programs lets start with terminology. For clarification purposes, an affiliate is defined as any "referrer" or website that promotes a product in an effort to earn...
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Benefits of Online Marketing
Companies have many options for communicating with prospective
customers. The Internet has become the primary medium for
reaching potential clients anywhere across the globe. A broad
range of online marketing methods is available to you for
promoting your website. Strategies vary in their effectiveness
and hopefully this website will give you some ideas as to which
will be most appropriate for your needs.
Benefits to Consumers:: (1) Convenient-- customers can shop 24
hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate-- consumers can interact with the
seller's site to find the information, products, or services
they desire, then order or download them on the spot.
Benefits to Marketers:: (1) Customer Relationship Building--
companies can interact with customers to learn more about their
needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency-- avoid the expense of
maintaining a physical store, costs of rent, insurance, and
utilities. Digital catalogs cost less to produce than printing
and mailing paper catalogs.
(3) Greater Flexibility-- unlike a paper catalog whose products
and prices are fixed until the next printing, an online catalog
can be adjusted daily or even hourly, adapting product
availability, prices, and promotions to match changing market
conditions.
(4) Access to Global Markets-- The Internet is a global medium,
which allows buyers and sellers to click from one country
to
another in seconds.
Four Ways to Conduct Online Marketing:: (1) Creating an
Electronic Storefront-- companies can buy space on a commercial
online service or it can open its own Web site. These sites are
designed to engage consumers in an interaction that will move
them closer to a purchase or other marketing outcome.
(2) Placing Ads Online-- companies can place online ads in three
ways::
(a) classified ads in special sections of major commercial
online services. (b) ads in certain Internet newsgroups set up
for commercial purposes. (c) buy online ads that pop up while
people are surfing the web. Such ads include banner ads, pop-up
windows, "tickers" (banners moving across screen), and
"road-blocks" (full-screen ads that users must go through to get
to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web
Communities-- companies may participate in or sponsor Internet
forums, newsgroups, and bulletin boards that appeal to specific
special interest groups.
(4) Use Online E-mail or Web casting-- companies can send out
customer newsletters, special product or promotion offers based
on customer buying histories. Web casting or "push" programming
delivers information of interest to consumers' desktops.
About the author:
Author:: Vicky Miter Search engine Optimization
Company
001WebTraffic
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