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Connecting Your Offline Business to Your Online Business
These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work...
Ezines, Ezines Everywhere!
Ezines, Ezines, Everywhere! Copyright Terri Seymour There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. How do we know...
Free Ways to Promote Traffic to your Website
Website traffic has to be one of the most talked about subjects among website owners and the web marketing world. The whole purpose of being online is to get your business noticed and to drive a reasonable amount of traffic to your site. What many...
Full Automation
For many years I new that today’s technology was able to fully automate our marketing systems, but it seemed that nobody was using it to its full extent. Recently I came across a system that was so beautifully automated, I just knew immediately...
Mind Your Business and Know Where You Are Going
The key to success in any business is to know where you want to go and how to get there. Easily said but very hard to put into practice. Some of the very best of plans and programs go astray because we rely on gut feelings and instinct instead ...
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Cash in on the Information Product Goldmine Today!
In today's fast-paced Web environment, there are lots of
ways you can add value to your website. The most common one
is simple 'content' in the form of articles related to your
business. But many entrepreneurs have taken that concept a
step farther, and are now offering content that not only
complements their business presentation, but that can be
sold as a separate product.
Selling an informational product from your website is worth
considering no matter what your business is. From ebooks to
audiotapes to videotapes, the choices are varied - and many
of them are surprisingly affordable, with all the technology
available to us now.
Take, for example, websites about sales techniques. Many
online sales experts - particularly trainers and coaches -
have available, on their websites, books and tapes ABOUT the
art of selling. Visitors to the site can learn from browsing
through the free informational content there, or they have
the option of purchasing these additional products to
further pursue their learning.
Let's say you wanted to learn how to golf -- there are
several ways to go about it. You would want to get out on a
course and hit a few balls, you might take a lesson or two,
and you might subscribe to a magazine about golfing.
If you're on the Internet, you'll most certainly do a search
for golf websites. And when you find them, you'll likely
discover that a huge percentage of websites about the
game
of golf have instructional videos you can purchase to help
you with your game.
I know a woman who is a plastic surgery consultant. Although
she has lots of good informational articles on her website,
her hottest product is a tape she made of interviews with
doctors regarding various procedures. It sells, directly
from her website, for over $20 - and sells like the
proverbial hotcakes, too!
A wallpaper expert I know has a little coil-bound booklet of
'Interior Decorating Tips' for sale on his website - for
$10. It took him about 20 minutes to put the thing together,
at a cost of about $1.30 per book!
How can you apply this concept to your business, and your
website? Can you create an ebook about your product that
people would be willing to pay for? Does your product or
service lend itself to any kind of instructional information
that you could sell? Would an audiotape work for you? Have
you ever thought of creating an instructional videotape for
your site visitors? A step-by-step visual presentation of
your product or service could be just the goldmine your
website needs.
Don't miss out on a whole new avenue of inexpensive, but
highly effective, promotional materials for your business!
About the Author
Lane Bowers is a Barefoot Skiing Instructor
whose instructional videos provide an extra
benefit to his students. Check out his website at
http://www.thebarefootcompany.com/
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