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ABC's For Beginning Internet Business Builders
The reason most people fail to make money on the internet is because they don't have the knowledge and tools they need to market their business effectively and successfully. They just end up spinning their wheels because they don't know...
Increase Exposure To Your Website for Free
When I first began attempting to make money on the internet, I fell into the trap of advertising my website with "get rich quick" promoters and products, thinking I'd get my money back immediately with their allegedly wonderful services....
Increase Your Returns With Opt-in Email Advertising
The amount of marketing that takes place online is increasing exponentially, leaving marketers scrambling for ways to get noticed. Email marketing has become a sophisticated field, consumers are getting more savvy, and regulations are starting to...
Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions.
In Part 1...
Why You’re Not Blogging - And Why You Should Start Today
Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware...
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Cash in on the Information Product Goldmine Today!
In today's fast-paced Web environment, there are lots of
ways you can add value to your website. The most common one
is simple 'content' in the form of articles related to your
business. But many entrepreneurs have taken that concept a
step farther, and are now offering content that not only
complements their business presentation, but that can be
sold as a separate product.
Selling an informational product from your website is worth
considering no matter what your business is. From ebooks to
audiotapes to videotapes, the choices are varied - and many
of them are surprisingly affordable, with all the technology
available to us now.
Take, for example, websites about sales techniques. Many
online sales experts - particularly trainers and coaches -
have available, on their websites, books and tapes ABOUT the
art of selling. Visitors to the site can learn from browsing
through the free informational content there, or they have
the option of purchasing these additional products to
further pursue their learning.
Let's say you wanted to learn how to golf -- there are
several ways to go about it. You would want to get out on a
course and hit a few balls, you might take a lesson or two,
and you might subscribe to a magazine about golfing.
If you're on the Internet, you'll most certainly do a search
for golf websites. And when you find them, you'll likely
discover that a huge percentage of websites about the
game
of golf have instructional videos you can purchase to help
you with your game.
I know a woman who is a plastic surgery consultant. Although
she has lots of good informational articles on her website,
her hottest product is a tape she made of interviews with
doctors regarding various procedures. It sells, directly
from her website, for over $20 - and sells like the
proverbial hotcakes, too!
A wallpaper expert I know has a little coil-bound booklet of
'Interior Decorating Tips' for sale on his website - for
$10. It took him about 20 minutes to put the thing together,
at a cost of about $1.30 per book!
How can you apply this concept to your business, and your
website? Can you create an ebook about your product that
people would be willing to pay for? Does your product or
service lend itself to any kind of instructional information
that you could sell? Would an audiotape work for you? Have
you ever thought of creating an instructional videotape for
your site visitors? A step-by-step visual presentation of
your product or service could be just the goldmine your
website needs.
Don't miss out on a whole new avenue of inexpensive, but
highly effective, promotional materials for your business!
About the Author
Lane Bowers is a Barefoot Skiing Instructor
whose instructional videos provide an extra
benefit to his students. Check out his website at
http://www.thebarefootcompany.com/
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