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An Action Plan For Marketing Your Web Site (Part 2)
ADD YOUR URL TO YOUR MARKETING MATERIALS A couple of months ago, I met with a client who launched their Web site in 1999. They were discouraged because their site was generating poor traffic. When I asked them if they had added their URL to their...
Google Adwords and the Lost Art of Copywriting.
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as “Search Engine Marketing” (SEM for short) has grown...
Part 1 of 5 - How "Pipe Dreams" Can Become Realities!
Take a look at yourself - inside and out. Where do you live what job do you have, how do you relate to your friends and family? What interests do you pursue, what adventures do you have? What do you truly want from life? Do you want...
Using Drop Shipping for E-commerce
Thanks to the ubiquity of the internet, online virtual businesses have become very popular business opportunities. Online retail stores are gradually playing a more important role in our lives than the traditional ‘brick-and-mortar’ retail shops....
"What EVERYONE Wants on the Internet!"
It does not matter what you are looking for on the Internet.because everyone wants the same thing. Whether you are trying to find out about: apples, business, cats, dogs, energy, food, garbage, health, insurance, jersey, knowledge, love, manuals,...
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DO YOU BELONG TO A LINK FARM?
Have you bought into the whole "link farm" scam in an effort to increase your inbound links so that you can get higher placement in Google and other engines that give you credit for the number of links to your site?
linkstoyou.com is the one that first comes to mind, but like all good scams it has many imitators.
The theory is that everyone posts links from their "link swapping page" with every other member and that way everyone gets to be #1 in their category at Google, AltaVista and others. Sounds pretty clever, doesn't it? Cheating is always easier than doing the work. Besides, there are so many "search engine gurus and experts" telling everyone how much money they are making by cheating.
If you got suckered into the Link Popularity scam, try to get out as soon as you can. It may not be soon enough since your link is spread around on pages you can't access to remove your
link, but it can't hurt to try.
If you manage to avoid getting banned by the engines, next time contemplate a bit longer before falling for the "Guru Scam Of The Day." If you find yourself hanging out at a Webmaster community that endorses scams and cheating, run away as fast as you can.
Remember, the engines don't react to these scams until they grow into a big enough problem. Then they act and everyone is left dead in the water. The time to react is variable but the result is always the same. "What can I do now? This is so unfair! I didn't mean to cheat. They're unfairly putting me out of business!"
Yes you did and now you got caught.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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