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Design VS. SEO: Can My Site Look Good and Rank Well?
Do you have to sacrifice all of the creative and artistic
elements of your web site to rank in the search engines? Later
in this article I'll show you a real case scenario and the
design and SEO approach used.
Thanks to the birth of...
How to Avoid Program-Itis
When people first come online to start or build a business a lot of them catch a very common Internet disease that I will refer to as Program-Itis. I also fell victim to this disease. What happens is the bug hits you and you begin to believe that...
Importance of Leads in MLM business
The information containing details of the sale, provided by the MLM business owner, to contact people interested in the business and vice-versa is called leads. The leads can be fresh and stale. People who show interest in your business most...
Increasing Web Traffic To Your Site
Having an attractive and great looking web site is only half the battle. You need people to visit your site to make it valuable.
If you are business owner, you have probably been confronted with the problem of having to choose which marketing...
PR, Press Releases and Promotion!
Effectiveness of press releases can be entirely dependent on whether or not there are any major national scandals brewing before that news release is sent. I don't know if there will be any major earthquakes, tornadoes or presidential sex scandals...
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DO YOU BELONG TO A LINK FARM?
Have you bought into the whole "link farm" scam in an effort to increase your inbound links so that you can get higher placement in Google and other engines that give you credit for the number of links to your site?
linkstoyou.com is the one that first comes to mind, but like all good scams it has many imitators.
The theory is that everyone posts links from their "link swapping page" with every other member and that way everyone gets to be #1 in their category at Google, AltaVista and others. Sounds pretty clever, doesn't it? Cheating is always easier than doing the work. Besides, there are so many "search engine gurus and experts" telling everyone how much money they are making by cheating.
If you got suckered into the Link Popularity scam, try to get out as soon as you can. It may not be soon enough since your link is spread around on pages you can't access to remove your
link, but it can't hurt to try.
If you manage to avoid getting banned by the engines, next time contemplate a bit longer before falling for the "Guru Scam Of The Day." If you find yourself hanging out at a Webmaster community that endorses scams and cheating, run away as fast as you can.
Remember, the engines don't react to these scams until they grow into a big enough problem. Then they act and everyone is left dead in the water. The time to react is variable but the result is always the same. "What can I do now? This is so unfair! I didn't mean to cheat. They're unfairly putting me out of business!"
Yes you did and now you got caught.
I hope this helps in your future marketing decisions.
About the Author
David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
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