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Informative Articles

Affiliate Marketing
The potential of the Internet is enormous. Some people have already figured out how to make a decent living off of it and even how to become a millionaire. Many people these days use Internet for many purposes. Making money online has certainly...

Online MLM promotion - the 4 wrong ways and 4 right ways of doing it
Contrary to popular belief (or what most MLM people would prefer to believe), online MLM promotion campaign is somehow different from an offline MLM promotion campaign. You can not simply try to apply the same successful offline MLM campaign online...

The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets". These so-called...

Two Basic Parts Of A Low Cost Web Site Promotion
Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with...

Web Statistics for Dummies (part 2: Referrers)
Do you know how to use referrers to increase your traffic? How to increase your conversions? This article is the second in our series on learning how to analyse and understand your web site's statistics. The goal of this series is to help you...

 
DO YOU BELONG TO A LINK FARM?

Have you bought into the whole "link farm" scam in an effort to increase your inbound links so that you can get higher placement in Google and other engines that give you credit for the number of links to your site?
linkstoyou.com is the one that first comes to mind, but like all good scams it has many imitators.
The theory is that everyone posts links from their "link swapping page" with every other member and that way everyone gets to be #1 in their category at Google, AltaVista and others. Sounds pretty clever, doesn't it? Cheating is always easier than doing the work. Besides, there are so many "search engine gurus and experts" telling everyone how much money they are making by cheating.
If you got suckered into the Link Popularity scam, try to get out as soon as you can. It may not be soon enough since your link is spread around on pages you can't access to remove your


link, but it can't hurt to try.
If you manage to avoid getting banned by the engines, next time contemplate a bit longer before falling for the "Guru Scam Of The Day." If you find yourself hanging out at a Webmaster community that endorses scams and cheating, run away as fast as you can.
Remember, the engines don't react to these scams until they grow into a big enough problem. Then they act and everyone is left dead in the water. The time to react is variable but the result is always the same. "What can I do now? This is so unfair! I didn't mean to cheat. They're unfairly putting me out of business!"
Yes you did and now you got caught.
I hope this helps in your future marketing decisions.

About the Author

David Bell is Manager, Online Marketing, at
http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.