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Creating Your Website's Promotional Strategy
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Save Promotion $: Attract the Right Audience to your Web Site Judy Cullins ©2003 All Rights Reserved To attract your targeted audience to your Web site, you need to know your preferred audience.Then you'll spend less promotion time and money. In...
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DOING IT ALONE ON THE INTERNET WON'T CUT IT!
During the last week of January, I set my promotional plan
to action. I contacted a few e-zine publishers and asked if
they'd be interested in doing a cooperative venture with me.
The cooperative venture? A customized version of a free
e-mail workshop I created to promote my e-book. In the
customized version, the e-zine publishers are the "sponsors"
and the links in the workshop pointing to my e-book's sales
page are their referral links. I'm selling the e-book through
Clickbank so if they promoted the customized version of my
e-mail workshop to their subscribers, the publishers earn
when their subscribers purchase my e-book through their links.
While I was writing my introduction letter and offer, I
realized no matter how hard I promote anything on the
Internet, I won't get the kind of results I want unless I
ask other people's help.
I'm a shy person by nature. I'm an introvert and I never go
to parties or any social gatherings. Other than speaking at
(very selected) events and conducting face to face workshops
every other month or so, you won't catch me out of my home
office. Although I do consultancy work for an international
organization, I work right from home and only go out when
absolutely necessary. And when I do go out, the neighbors
end up asking my mother about her house guest. My mother
would say, "She isn't a guest. She's my eldest daughter."
The Internet isn't designed for a one-man
team. Instead,
the Internet thrives on the principles of cooperation and
information sharing. Partnerships, joint ventures and
mutual cooperation are the ideal models for the online
environment.
And in order to develop successful partnership undertakings
on the Internet, someone needs to take that first step. Thus,
I know that online, my shyness won't get me far. It won't
bring me my desired results. I won't achieve them unless I
get rid of some of my shyness and muster enough courage to
approach people and ask for their help. And it begins with
a simple and direct e-mail introduction.
And really, that's all there is to it. I approach people, ask
them politely and see if they're receptive and willing to
work with me side by side. If they give me a no answer --
well, it's a good thing they didn't have to give it straight
to my face!
But seriously, approaching someone on the Internet with
sincerity and honesty is the only way to be successful online.
No, it isn't the best way. It's the *only* way. Show anything
short of that, and true success is going to be elusive.
About the Author
Shery wrote the e-book, "How to Create & Profit from Your Own
E-mail Workshops in 3 Days or Less!" She offers a customizable
free workshop, "Create Your First E-mail Workshop in 3 Days!"
that publishers and webmasters can use to promote their e-zines
and sites. http://www.emailworkshopshowto.com/customfree.html
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