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GOOGLE Jagger Update - The Dust Begins To Settle?
Google's Jagger Update - The Dust Begins to Settle
What Happened?
Webmaster's, Site Owners, Online Businesses and SEO Companies
everywhere have been desperately trying to decipher the fallout
from the longest and most grueling algorithm update in the
history of the Internet. Webmaster and SEO Forums have been
busier than ever before.
Relevancy and Revenue Generation are the two top goals of any SE
(Search Engine). As the Internet and associated technologies
mature, SE algorithms have become much more complex. This was
demonstrated in Google's 3-4 week long 3 phase "Jagger" update.
The initial response was very negative and GOOGLE received more
bad press from every conceivable corner than what could have
been imagined, going in. Many Sites fell completely out of SERP
(Search Engine Result Placement) over night, seemingly
unexplainably. Some have recovered but many haven't, others have
improved traffic.
Compounding prognostication, YAHOO initiated a much milder Index
Update during the latter phase of the Jagger update.
Google had several issues to deal with:
1) Scraper Sites
2) Faux Adsense Directory Sites
3) CSS Spamming Techniques
4) Growing "Generic" SERP Irrelevancy
5) Reciprocal Linking Abuse
6) Ballooning BlogSpam
Google had no choice but to act decisively and convincingly.
The following list is how we believe GOOGLE has handled these
issues in the Jagger update:
1) Increased importance placed on IBL (Inbound Links) Relevancy?
2) Increased importance placed on OBL (Outbound Links)
Relevancy? 3) Promotion of relevant Niche Directories (related
to #1 & #2)?
4) More weight thrown back to PR @ top domain?
5) Increased importance on Adsence placement relevancy?
6) Possible introduction of CSS Spam filtering?
7) Overall Blog demotions?
8) New and unresolved "canonical" issues?
Let's look at each action separately:
1) Increased importance placed on IBL Relevancy
Reciprocal Linking Abuse was growing out of hand, even "organic"
SERP were losing relevancy because the majority of active Site
administrators were link-mongering anywhere and with anyone they
could, regardless of relevant value. Google created that monster
throwing the weight behind quantity over quality for a long
time. It appears they simply started applying several published
relevancy measurement factors (See US Patent Application
#2005007174), which seem to have started becoming more
noticeable during the "Bourbon" update.
2) Increased importance placed on OBL Relevancy?
The patent application mentioned above is ripe for OBL Relevancy
algorithm application. The "Bourbon" update ushered in a marked
hit on irrelevantly linked and broader based Directories, while
promoting "niche" or "focused" more relevant topical based
directories. It makes perfect sense to cut Spam at it's source.
This move was subtle but at the same time was an engineering
masterpiece because it addressed every form of link spam to some
degree, including CSS Spammed Links. Theoretically; If a link
can't be seen, it won't be selected by visitors and no
measurable time is spent there, therefore it's "Relevancy
Rating" starts to diminish immediately. Some even hypothesize
that those kind of links can effect the overall "Relevancy
Ranking" for the entire Site and has potential to effect the
page and Site PR (Page Ranking). We definitely saw a promotion
of "Relevant" Directories almost across the board with Jagger.
3) Promotion of relevant Niche Directories (related to #s 1, 2 &
5)?
We began seeing a Directory SERP shift in the "Bourbon" update
and definitely saw a promotion of "Relevant" Directories almost
across the board with Jagger. Based on those facts, no one can
deny that there has been a significant algorithm reemphasis in
and about "Linking" issues.
4) More weight thrown back to PR @ top domain?
Google had seemed to stray from earlier value ascribed to
PageRank for some time in quest of content, content freshness
and other goals. After Jagger3 I was surprised to find PR0 pages
highly placed in important Topic SERP with a great deal of code
and 2 sentences of content. One example is prominent just below
Matt Cutt's Blog when doing a GOOGLE search for "Jagger Update".
This particular example is mostly javascript, Adsense and
intra-site links. On further inspection, the Site is well done
contains a good deal of relative information and has
a top
domain ranking of PR6. Based on these observations one might
concur that more emphasis has been placed on top domain PR. This
"observed" return focus to "Authoritive" or Sites holding
"Trusted" status should hold no real surprise in the quest for
"relevancy" improvement.
5) Increased importance on Adsence placement relevancy?
GOOGLE has declared all out war against Spam Adsense Sites of
every kind. Many of these are/were faux directories and scrapers
or other Mega-Sites utilizing auto content and auto link
generation technologies and services. Matt Cutts in his Blog
openly asked for and gave specific instructions on how to report
these Sites to help augment the overall effect of the alg
changes targeting those raging atrocities. The war rages on
against all kinds of Spam, but you can always bet that
relevancy, revenue protection and growth will be at the top of
the list.
6) Possible introduction of CSS Spam filtering?
Matt Cutts issued an unusually stern warning
about using CSS Spam techniques, coinciding with the Jagger
Update on Oct 19, 2005. Here is link to the article in
Threadwatch entitled; "Google Engineer
Hammered over CSS Spam Comments".
There is a great deal of controversy over this issue, but it has
been a growing cancer for a long time. Some almost seem to be
speculating that GOOGLE couldn't figure out the algs to combat
these issues yet outside of OBL Relevancy implementation almost
dismissing Matt's warning as "huff and puff" to scare CSS Spam
abusers into compliance. Google always addresses serious Spam
issues eventually and this one has been on the table for around
a year, that I know of! It just doesn't make sense to ignore a
warning from a top Google Engineer, does it?
7) Overall Blog demotions?
BlogSpam became a growing problem after Blogging gained
prominence in 2004. Google had to backtrack on Blog SERP
prominence because many of them were not managed well, or at
all, losing topical relevancy. Jagger seems to have ushered in a
SERP sweep of Blogs that were not topically focused, managed
with purpose, and contained adsense and link spam. It got to the
point that it seemed that half the top SERP for almost any topic
were Blog listings, many have fallen in Jagger.
8) New and unresolved "canonical" issues?
Many are complaining of incorrect indexing issues, especially
for Sites that were indexed for the first time during Jagger.
The problem seems to stem from the Google treating the
abbreviated Site URL (without www) and the complete URL.
I'll use one of my own as an example:
www.precisioncompletion.com is a new unranked launch during
Jagger and comes up correctly.
Do a GOOGLE search for precisioncompletion.com and look at the
cache - A PR7 and the wrong website!
Half of the listings are correct and the other half pertain to
that other site. Google is aware of these canonical issues being
reported, and I believe they are planning to address them as the
dust settles a little more on this update. Maybe I need to do a
301 permanent redirect to the full "URL" before I lose that PR7
and see if I can get it to transfer and magically pump up that
PR0!
What to expect next?
There are a large number of Sites that saw crippling SERP
demotions, including clean coded, relevant, W3C validated,
completely "White Hat" sites that haven't ever even engaged in
link exchange programs. I know, I had one that got hit, my first
time ever in a GOOGLE update. Many of us in that position hope
that, that effect is temporary "Collateral Damage" which will be
rectified in subsequent alg tweaking as the dust continues to
settle on the "Jagger" update.
I don't see that Google has deviated off their widely expressed
intentions and historical path in the Jagger update. They will
continue to fight Spam at any level that protects the footsteps
in their expressed intended path: Relevancy - Market Share -
Revenue Generation (Maintenance & Growth) - Fiscal and Community
Responsibility.
Ken Webster
Mountain Eagle Marketing
About the author:
Ken Webster is a published, award winning technical author, US
Patent Holder and Moderator on a leading Internet Webmaster
Forum. His experience as Engineering Manager led him into the
Marketing Arena where he got lost in that abyss @ Mountain Eagle
Marketing.
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