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3 Highly Effective Strategies To Power Up Your Business in 2005
Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there...
How to Use Internet Marketing Promotion And Advertising to Build Your Business
Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products....
Leverage Your Sales Through Affiliate Programs
Copyright 2005 Michael Tansey
What could be better than exceeding your personal sales goals
for a given month or year? How about doubling, tripling or even,
your sales goal for the month? This is exactly what having a
team of affiliates can...
Make Money Online: Work from the Comfort of Your Own Home
Copyright 2005 Harley Darby
With so many ways to make money online, what is the best way to work from the comfort of your own home without breaking a sweat?
To make money online requires skill and patience. This article will reveal the...
Why Online MLM Business Has an Edge over Other Businesses
There are many advantages of MLM business. One of them is that it is the most suitable business for women. The risk involved in this business is less. For running any business you need to have a product or service. In other businesses the product...
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How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are
wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Michael Cheney, www.magnet4web.com ©
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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