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Dazzle Your Visitors With Linkless Banners
Dazzle Your Visitors With Linkless Banners by Polly Hummingbird Publishing: Free publication. If you would like to publish this article in your ezine or newsletter, fill in the form at the bottom of this website: http://www.humming.gq.nu/aa.html ...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Link building strategies
Well, an effective link building strategy is not building some 50-100 back links with sites with 'X' PR. It is more of getting links from the informative websites that is visited often by the people who could be your future customers. In broad sense...
The Full Circle of RSS Marketing Power
Copyright 2005 Rok Hrastnik RSS is a many-in-one marketing & publishing tool, although unfortunatelly most marketers still fail to understand this powerful concept. While RSS does provide a number of benefits when used for each individual...
Website Promotion Through Newsletters
Copyright 2005 Paul Jesse Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time...
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How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are
wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Michael Cheney, www.magnet4web.com ©
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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