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5 reasons why you should choose an internet Home based business
Many people are overworked in their traditional jobs and try to get into a normal mlm program over the weekend and spend their time working real hard. However one reason why some of them fail in their offline mlm business is because they do not have...
Five Best Ways To Build A Network
I have been working from home on the internet for over 3 years now. 18 months of that was spent trying out various different programs trying to find things that would work for me and this done nothing more than cost me thousands of dollars and...
How To Choose a Good Online MLM or Network Marketing Company?
You've heard many horror stories about MLM /network marketing programs. But what you are really hearing about are stories relating to illegal programs or pyramid schemes. Basically, pyramid schemes have no real, viable and worthy product....
"How to Make Money Online...Driving your Car."
Here's an alluring income generating strategy, that's widely adopted by top MLM Agents, Small Firms, Entrepreneurs and Marketers in virtually any field of industry. It still amazes me how most Internet entrepreneurs overlook this ‘no-cost',...
Sitemaps and Hypertext Links: "Food" for Search Engine Robots
Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages. ...
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How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are
wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Michael Cheney, www.magnet4web.com ©
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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