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1 Billion Monthly Local Searches -- How to Tap into This Astonishing Market is Finally Revealed
Search Engines Becomes the Preferred Way to Find Local Businesses! by Kamau Austin
Do you have a website that fails to generate decent traffic? Have you failed to make search engine marketing a part of your promotion of your business because you...
Introduction to Affiliate Marketing
What is Affiliate marketing? Affiliate marketing is also synonymous with the following terms: associate marketing, associate programs, bounty programs, revenue-sharing, referral and partnership programs. Originating in the USA several years ago...
Most Commonly Asked Questions About Ezine Publishing
Most Commonly Asked Questions About Ezine Publishing © Terri Seymour Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or...
Online Customer Service... Do it well or die.
Online Customer Service... Do it well or die. There are some fundamentals in marketing anything, ONline or OFFline. EXCELLENCE in customer service ranks very highly on this "must do" list... and digital marketers ignore this fundamental rule at...
Using Forum Signatures For Search Engine links
Forum Signature Links are one of the quickest and most effective
ways of getting your site either listed or increased in link
value by the major search engines Many forum webmasters are
happy for you to use this service provided you create...
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How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.
From Zero To Hero - Overnight!
When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.
As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.
So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:
"To get your FREE email account goto www.hotmail.com".
As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.
But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are
wise to such attempts at mass penetration?
Viral Marketing Can Really Pack A Punch
The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.
The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.
All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.
Michael Cheney, www.magnet4web.com ©
About the Author
Michael Cheney is the Author of The Website Marketing BibleTM:
"High five Michael! Your bible is superb! The world needs to read it and learn from it." - Jay Conrad Levinson, Author of "Guerrilla Marketing"
http://www.websitemarketingbible.com
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