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Are You WASTING Valuable Web Real Estate?
I sat at the lunch table, turning every shade of red the mind could conjure up. I had to do something, and do it fast. My aunt was chaperoning my eighth grade class on a field trip to the local amusement park. Then she did it... As we...

Click Your Way to Sales: 4 Steps to Maximize Your Traffic Exchange Program
Many webmasters use a common service, called free traffic exchange programs, to increase hits to their sites. Also known as start page exchanges, these websites promise free traffic to you, in exchange for your visiting other...

Home Based Business Opportunity: Secrets Of Success In Home Based Business Opportunity, Exposed
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Overcoming the Five Obstacles to Affiliate Success
Nearly every mass marketable product or service available online sports an Affiliate Program or MLM matrix to encourage small business people to sell those products or services to others. For beginners in the online marketplace and even some...

The WRONG Way To WRITE Articles
Copyright 2005 Steve Shaw As you no doubt already know, writing articles is probably the most effective way to promote your web site. It's a very simple principle - publishers want a vast quantity of good quality content that they do not have to...

 
How do I promote my Website?

How do I promote my Website?

If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you’ve heard you need to submit to search engines, but which ones? How many? The more the better, right?

Wrong. In fact, if you have been trying to promote your website by making sure that it is listed with each one of the 500-plus search engines out there, you have only been wasting your time.

The fact is, over 93 percent of traffic on the web passes through only the top ten search engines and directories – you know, the major ones, like Google, Yahoo, and Ask.com. Only 6 percent passes through other, non-major search engines. If you are already listed with the 10 most popular engines, you have exhausted that route to website promotion.

So what else can you do to promote your website? Take advantage of reciprocal links. Reciprocal links are established when you make an agreement with another website that you will establish links to it on your site and vice-versa.

For example, if you


own a dog-training service, possible reciprocal link websites would include manufactures of dog foods, training tools, and local vets or pet groomers. That way, their customers become aware of your unique services, and you get increased exposure.

When targeting sites for reciprocal links, think big, not small. Why link to a bunch of sites with much less traffic than yours? Target sites that have more traffic than yours. Of course, there is nothing wrong with establishing a few links to smaller sites – after all, reciprocal links are intended to help both websites succeed.

When considering website promotion, do not neglect the design aspect. Make your site attractive, professional, and above all else user-friendly, follow the steps set forth above and watch the volume and quality of your web traffic grow.


About the Author

Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies.
Find out how you can get all the services and products you need for an online business at: Home Business Discovery