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20 Ways Posting Unique Articles Online will Bring You Fame and Fortune
You’re Invited... Visualize your article going out like a party invitation The implied message: "If you like this, come on back to my website to see what else I’ve got to show you." People who read articles online scan for information of...

Does Your Website Need Search Engine Placement?
Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have to bring visitors to it...

How To Promote Affiliate Programs With Much More Success - Part 2: Better Downline Performance
Copyright 2005 Jim Boere In Part 1 of this training article series I showed you several ways you can create your own, unique promotion material and use it to bring in more affiliates and grow your downline. But that's only part of your...

Internet Searching Hits Close to Home
Search Engine Marketing Convention in New York drew thousands of attendees eager to hear the latest news in online search, one of the hottest topics in marketing today. Why is it so hot? Consider this simple statistic: at the forum on local search...

You Gotta Think -- Strategic Internet Marketing!
You Gotta Think -- Strategic Internet Marketing! - Mark Williams © Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next? Most online marketers are lost in the woods of the internet. So if...

 
How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.

But can you really build an asset out of giving stuff away?

I believe you can and I’ll tell you why.

I have dozens of small web businesses in diverse fields and one site in particular drives traffic in droves to most of the others.

That’s its job. It’s a portal; a catalyst and it’s good at what it does.

You know what though?

I have been consistently and unwittingly underestimating the power of its innate potential to build an asset, a priceless asset.

Until recently this valuable catalyst had no opt-in facility, no newsletter.

Crazy - and it took my ten year-old granddaughter to point out the error of my ways.

Here is the 4-point action plan I implemented to persuade her I wasn’t a terminally doddering old duffer.

1. I set up a dedicated subscription web


page offering targeted visitors a bumper bundle of goodies to opt-in and sign up for a free newsletter I have yet to launch.

2. I emailed my existing lists directing members to the bumper bundle page.

3. I installed the script for an opt-in responder form on the home page of the portal.

4. I inserted a link in most of my other websites.

That was several weeks ago and already it’s showing signs of paying off.

I am averaging around 30 sign-ups per day and my new list currently stands at 1300+

The subscription site is an ugly duckling - but so what – the technique is working.

If you would like a sneak peek at how I’m building an asset out of giving stuff away for free, you might like to visit the site featured in the resource box below.


About the Author

Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction titles to his credit.
http://free-stuff-xl.com