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Informative Articles

14 Serious mistakes of your tourism brochure marketing strategy.
This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world; In fact, it's the first chapter of Advanced Tourism Brochure Marketing Package published by T-IM.com...

Google's Sandox is Alive and Well - Official !
Sandboxes and Google Sandboxes are used to "quarantine" things in the real world (you keep all the sand in one place that way, in theory, but then again have you seen the trail from a kids sandbox?, still I digress), the term being...

MLM Success - Potential or Promise?
I've been taking a close look at a lot of the MLM success type advertising that people do for MLM online. And to say the least, it's amazing. It's hard to believe that MLMers, or MLM wannabe's, actually still think that people will believe you if...

Online Advertising For The Perplexed
One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to...

Website Promotion - The stakes are rising – and so is the cost.
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition. More and more...

 
How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere.

But can you really build an asset out of giving stuff away?

I believe you can and I’ll tell you why.

I have dozens of small web businesses in diverse fields and one site in particular drives traffic in droves to most of the others.

That’s its job. It’s a portal; a catalyst and it’s good at what it does.

You know what though?

I have been consistently and unwittingly underestimating the power of its innate potential to build an asset, a priceless asset.

Until recently this valuable catalyst had no opt-in facility, no newsletter.

Crazy - and it took my ten year-old granddaughter to point out the error of my ways.

Here is the 4-point action plan I implemented to persuade her I wasn’t a terminally doddering old duffer.

1. I set up a dedicated subscription web


page offering targeted visitors a bumper bundle of goodies to opt-in and sign up for a free newsletter I have yet to launch.

2. I emailed my existing lists directing members to the bumper bundle page.

3. I installed the script for an opt-in responder form on the home page of the portal.

4. I inserted a link in most of my other websites.

That was several weeks ago and already it’s showing signs of paying off.

I am averaging around 30 sign-ups per day and my new list currently stands at 1300+

The subscription site is an ugly duckling - but so what – the technique is working.

If you would like a sneak peek at how I’m building an asset out of giving stuff away for free, you might like to visit the site featured in the resource box below.


About the Author

Jim Green is an online enthusiast and bestselling author with an ever-growing string of niche non-fiction titles to his credit.
http://free-stuff-xl.com