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Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and...
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Why Google Blog Search Matters to Your Business
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How To Build up Traffic Online For Free, Without Spamming
Why would you want a linking strategy for your site? The most
important reason is to drive traffic to your site, which in turn
would increase visitors that would either purchase from you,
make your web site more popular, or reach a larger audience to
inform for your cause. The second reason to develop a linking
strategy for your site is to help increase your rankings in the
search engine. With Google this is very important for achieving
high web rankings, and I expect the other search engines to
follow suit relatively soon.
There are many ways to develop a linking strategy where the
links to your site will multiply without any effort from you.
This is the most effective way to generate links to point to
your site. In this article we will discuss how to do this,
debunk myths, and how to do this without unintentionally harming
your site's status.
Debunking myths:
Linking software
I personally don't approve of linking software that does the
work for you. Why? Because the software does not do a good
enough job where it can tell if the site it has the same theme
or relative content that matches your site. Many errors slip
through the process when this is done, that can cause damage to
the reputation and rankings in the search engine. Also each site
that you would like to link to you should have a decent PR
ranking from Google to help your site's rankings. (PR ranking is
a method that Google uses to put a value on the web site) If you
have too many web sites pointing to you with a poor PR ranking
it could actually make your site drop in the rankings. And in
addition sites with excellent PR rankings would help your
rankings a great deal.
Linking farms and automated link exchanges
Linking farms and automated link exchanges are not recommended
for the same reasons as the linking software. Poor quality links
and potentially harmful to your site. In addition these two
methods carry another danger. If the site that links to has been
put onto a black list for spam, and your site points to that
site your web site will automatically get black listed and your
rankings will go down as well. That is why I prefer one way
links to your site instead of reciprocal links. It may sound
hard to do, but it isn't and I will show you a way to do it
below.
The more sites pointing to your site the better. Right?
Wrong! In the past search engines would rank you higher in the
search engines by judging the value of your site to the number
of links pointing to it. But because people have abused and try
to cheat this system, the rules have changed. Now they actually
penalize you for too many sites pointing to yours if they are
deemed suspicious. For instance many other sites pointing to you
with the same IP address (caused by you putting up mirror sites
to build links), links that point to that do not have the same
content as you ("once I saw a web design site having a
reciprocal link with a lingerie site"), and links that have low
PR rankings pointing to your site (in this case the more the
merrier does not work).
"I've seen a site with only 10 links pointing to it (links from
government sites) do better with searches than a site that had
over 10,000 links pointing to it."
Another thing to consider: Google has just bought rights to
register domain names. So, here is a theory of mine that may
show up later. Google may update their algorithm to check links
to see if the domain name those links are registered under
contain the same registration information. This way it could
penalize sites that register a bunch of domain names to point to
their site and try to cheat the system.
"The only time you would like a lot of links pointing to your
site is if they are from respectable sites, have a high PR
ranking, and have relative content."
Who links to your site now?
An easy way to find this out is to type in link:www.yoursite.com
into a search engine and you will receive a list of web sites
currently pointing to you.
Are they quality
links?
You can use Google toolbar located at their site to read the PR
ranking, an add-on extension for Firefox, or visit a web site
that will tell you the PR rankings of sites that you type in. If
you type in page ranking tool in the search engines you'll find
plenty of resources for this.
Who links to your competitors that are high in the search
engines?
Examine and study the links to and from your competitors web
site to learn more. And request links from the same people for
your site.
How do I build links pointing to my site?
These are a list of ways to build links to your site that are
one way links instead of reciprocal links. I highly recommend
these ways to build a solid link foundation:
1) Content and more content. Content will increase your rankings
in the search engine and people are more likely to link to you
if you have valuable content. One time I had a large college
link to one of the articles at my site for a research paper. The
college had a high PR ranking and the link is in their archives.
(This is a way to have your links multiply without the effort)
2) Add a link to us page to your web site. Where you can give
the visitors to your site to apply a text link or banner. I
recommend a text link to your site that contains keywords for
your site. For example, web development contractor would point
to my site via hyperlink. (This is a way to have your links
multiply without the effort)
3) Start a blog on your site that people can go to and bookmark
for the latest information in a category that relates to your
site. (This is a way to have your links multiply without the
effort)
4) Offer a free helpful 'how to' e-book to give away that has
links inside of it that point to your site. (This is a way to
have your links multiply without the effort)
5) Submit to online directories. Online directories usually have
high PR rankings and get picked up by other directories and web
sites to include on their sites. examples:
http://www.rboffers.com/links
6) Write a testimonial for a site you like that has the same
relative content as yours. Chances are that if you praise their
site and sign it with a link (to your site) of who praised them
they will post it on their site giving you a fr^ee one way link.
7) Create a free article directory asking people to submit
articles to your site, and in exchange for posting their
articles on your site have them post a link on their web site
stating where their article can be found. (your site) I've seen
people put a list of where there article can be found to impress
the visitors on how popular they are. (This is a way to have
your links multiply without the effort)
8) Lastly, and most importantly write articles yourself! When I
wrote my first article I submitted it to 25 places. (places with
higher traffic views) and the next day over 180 sites were
pointing to my web site, because I had a nice keyword enriched
link pointing to my site in the article. The next day the total
was over 300. How do you find out if they are pointing to your
site? Type in your article title in quotes into the search
engines and then you'll find out how many sites are posting your
article on their site. (This is a way to have your links
multiply without the effort)
One thing to do for sure is monitor your results. Who is driving
the most traffic to me? Which ways of linking are producing
multiplying links without any effort on my part? Which links are
actually harmful to me? Do these links compliment my site? Do
these things and I guarantee you that the links to your site
will increase ten fold.
About the author:
For additional information on this promotion, contact Mike
Grangerop or visit http://www.newdesignworld.com. E&OE
-Designated trademarks and brands are the property of their
respective owners. Copyright © 2006 NewDesignWorld.com All
Rights Reserved
Contact: M Grangerop NewDesignWorld 0870 0634 365 Website:
http://www.newdesignworld.com
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