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How to Get Your Promotional Articles Accepted by Publishers
As the publisher of an article directory, I see this all the
time: writers and other marketers who are so desperate to get
their promotional seen they really don't think about how they
are marketing, where they are marketing, or who they are
marketing to.
As an article writer myself, who has gone from almost no
listings at all in the last year in Google, to over 46,000, I'd
like to give you a little insight into to how you can get your
articles read and seen so that get you the traffic and sales you
are looking for.
1. Target your market This should be obvious. If you're writing
articles about real estate, find sites that accept articles on
real estate. Find directories that accept articles on real
estate. Then your article is more likely to get accepted.
Some article writers assume, wrongly, because a certain type of
article is related to a subject, that article will be published
on a certain type of site.
Not so. It's a good idea to explore the content of a site before
submitting, unless it's a general article directory. This will
tell you whether this article is a good fit or not.
2. Don't submit an ad or a press release I get this one a lot.
My question to people like this is, "What makes you think I'll
publish your ad?"
I pay for my web hosting, domains, and all the other expenses
incurred in running an online business. Why should I help you?
Why do I have to waste my time deleting your junk from my site?
I'm a writer and then a marketer, but in the case of site
content, I'm a marketer first. I want top notch content on my
site. Good articles. Articles that will help my readers. The
best way to help my readers is to publish articles that are
related to my topic.
Now, if the site does publish ads and press releases, by all
means, submit. However, make sure that you have properly
targeted your market. Website publishers are busy people, and it
only takes a second to hit that delete key.
3. Make your article interesting One of the first things I
learned in journalism school is to translate technical material
into plain language so that readers can understand it.
The
same applies with articles. If you use a term that is
unfamiliar, explain it in the body of your article. Don't send
your readers on a wild goose chase trying to figure out what you
mean.
Make your article easy to understand.
Use short words, short paragraphs, and short sentences. If
you've ever read a newspaper, or "Time" magazine, or even a
romance novel, you'll find out that these are written on about a
seventh grade level.
This is so that readers can get through the material quickly.
It's easy to understand.
4. Don't use HTML to format your article unless the publisher
specifically says you can. One of Article Directory does all of
the HTML formatting for the writer. Therefore, when the writer
uses HTML in the formatting, those characters show up. I either
have to remove the HTML or delete the article. The article
almost always gets deleted unless I really want the article on
my site. Then the writer gets a personal email.
5. Check your work Now I will be the first to admit that I am
guilty of this one.
I write at the speed of light and type at the speed of sound.
This means that I'm thinking faster than I can get the words
down on paper. This can quickly make a mess of my articles.
The easiest way around this one is to read your article out
loud. This forces you to slow down. You'll catch a lot of your
grammar and punctuation mistakes, and smooth the flow of your
writing.
Give your links one last check to make sure they work, and
you're ready to go.
If you want to get more mileage from your articles, the best way
to do this is to target your market, write a good article, and
give your reader information that is helpful, interesting, and
easy to understand.
You'll maximize your listings in the search engines and multiply
your traffic and sales exponentially.
About the author:
Jinger Jarrett is a writer and internet marketer living in
Alpharetta, GA. She will gladly publish yor articles, press
releases, announcements, and reviews, when you visit her article
directory at http://www.101articles.com<
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