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How To Write An eBook People Will Actually READ
Copyright 2005 Jim Boere
The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an impossible
task. That's why you have to break it down into manageable
tasks. Think of climbing a mountain. You are standing at the
foot of it and looking up at its summit vanishing into the
clouds. How can you possibly scale such an immense and dangerous
mountain?
There is only one way to climb a mountain - step by step.
Now think of writing your eBook in the same light. You must
create it step by step, and one day, you will take that last
step and find yourself standing on the summit with your head in
the clouds.
The first thing you have to do, as if you actually were a
mountain climber, is to get organized. Instead of climbing gear,
however, you must organize your thoughts. There are some steps
you should take before you begin. Once you've gone through the
following list, you will be ready to actually begin writing your
eBook.
Beginning Steps to Writing an eBook
First, figure out your eBook's working title. Jot down a few
different titles, and eventually, you'll find that one that will
grow on you. Titles help you to focus your writing on your
topic; they guide you in anticipating and answering your
reader's queries. Many non-fiction books also have subtitles.
Aim for clarity in your titles, but cleverness always helps to
sell books - as long as it's not too cute. For example,
"Remedies for Insomnia: twenty different ways to count sheep".
Or: "Get off that couch: fifteen exercise plans to whip you into
shape".
Next, write out a thesis statement. Your thesis is a sentence or
two stating exactly what problem you are addressing and how your
book will solve that problem. All chapters spring forth from
your thesis statement. Once you've got your thesis statement
fine-tuned, you've built your foundation. From that foundation,
your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your eBook.
Remember: all chapters must support your thesis statement. If
they don't, they don't belong in your book. For example, your
thesis statement could read: "We've all experienced insomnia at
times in our lives, but there are twenty proven techniques and
methods to give you back a good night's sleep".
Once you have your thesis, before you start to write, make sure
there is a good reason to write your book. Ask yourself some
questions:
* Does your book present useful information and is that
information currently relevant?
* Will you book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader's attention?
* Does you book answer questions that are meaningful and
significant?
If you can answer yes to these questions, you can feel confident
about the potential of your eBook.
Another important step is to figure out who your target audience
is. It is this group of people you will be writing to, and this
group will dictate many elements of your book, such as style,
tone, diction, and even length. Figure out the age range of your
readers, their general gender, what they are most interested in,
and even the socio-economic group they primarily come from. Are
they people who read fashion magazines or book reviews? Do they
write letters in longhand or spend hours every day online. The
more you can pin down your target audience, the easier it will
be to write your book for them.
Next, make a list of the reasons you are writing your eBook. Do
you want to promote your business? Do you want to bring quality
traffic
to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want
to sell it as a product on your website, or do you want to offer
it as a free gift for filling out a survey or for ordering a
product? Do you want to use the chapters to create an eCourse,
or use your eBook to attract affiliates around the world? The
more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the
format from chapter to chapter fairly consistent. Perhaps you
plan to use an introduction to your chapter topic, and then
divide it into four subhead topics. Or you may plan to divide it
into five parts, each one beginning with a relevant anecdote.
How to make your eBook "user friendly"
You must figure out how to keep your writing engaging. Often
anecdotes, testimonials, little stories, photos, graphs, advice,
and tips will keep the reader turning the pages. Sidebars are
useful for quick, accessible information, and they break up the
density of the page.
Write with a casual, conversational tone rather than a formal
tone such as textbook diction. Reader's respond to the feeling
that you are having a conversation with them. Break up the
length and structure of your sentences so you don't hypnotize
your readers into sleep. Sentences that are all the same length
and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice.
Make a schedule to write at least a page a day. Read books and
magazines about the process of writing, and jot down tips that
jump out at you. The art of writing is a lifetime process; the
more you write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales figures.
In an eBook that is read on the screen, be aware that you must
give your reader's eye a break. You can do this by utilizing
white space. In art classes, white space is usually referred to
as "negative space." Reader's eyes need to rest in the cool
white oases you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes begin to
tear.
Make use of lists, both bulleted and numbered. This makes your
information easy to absorb, and gives the reader a mental break
from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that's
easy on the eyes, and stick to that font family. Using dozens of
fonts will only tire your readers out before they've gotten past
your introduction. Use at least one and a half line spacing, and
text large enough to be read easily on the screen, but small
enough so that the whole page can be seen on a computer screen.
You will have to experiment with this to find the right
combination.
Of course, don't forget to run a spell and grammar check. You
are judged by something as minor as correct punctuation, so
don't mess up a great book by tossing out semicolons randomly,
or stringing sentences together with commas. (By the way, that's
called a "comma splice.")
Last of all, create an index and a bibliography. That's it!
You've written a book! Now all you have to do is publish your
eBook online, and wait for download request from your website
visitors.
About the author:
For more problem solving publications by Jim Boere go to
http://www.onlinebizpromotion.com -- To read his most recently
published eBook (revealing a newly discovered method for getting
your site ranked in Google and Yahoo!) visit
http://www.onlinebizpromotion.com/blog-and-ping-mastery/
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