Search
Recommended Products
Related Links


 

 

Informative Articles

How and Where to Profit From Online Casinos
Signup for these free programs and get great commissions Why do you see all those ads and annoying popups for gambling sites. Because, they pay well. Websites can earn $220 per signup or get up to 50% of the profits from gamblers who signup from...

“I Made $17428 in Profits Last Month” Thing
On many sites that consider themselves to be helpful to the community of people that try to make an income on the Internet you’ll find messages of this type. Those are similar to paid TV commercials for “internet informational” products with...

Marketing Magic: More Money in Less Time
Which is more precious: time or money? If you could have an ample supply of either, but not both, which would you choose? It's a tough question. If you choose money, you may not have the time to enjoy it. If you choose time, how will you get along...

Meeting the UK Ecommerce Regulations
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives: Ecommerce Directive 2002 Data Protection Act 1998 Distance Selling Act 2000 This is often due to...

Works Well With Other Websites - Three Key Ways to Profit from Search Engines
Copyright 2006 Anton Cheranev When most people go to the internet, they head directly for a search engine to type in the topic of their choice. If your business is not indexed by search engines, chances are good that you will never see the...

 
Increase Web Site Sales with a SEO Proposal - Part 1

You can easily get confused by all the search engine
optimization companies and SEO experts that offer SEO
services. It's hard to know who to trust or what should
be included in a SEO proposal. I will endeavor to clarify
some of these points for you in this article, so that you
can make the best choice when looking for SEO services.
I don't profess to be a search engine optimization expert
but have attained top rankings for my own site plus some
of my web site design clients.

What a SEO proposal should include:

SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

THE PROCESS

The process will differ for new sites versus established
sites. If a new site has been built with SEO in mind, many
errors can be avoided. An established web site may already
contain SEO or design errors that need to be repaired so it
can attract visitors and make sales.

SEO objectives

Increase your search engine presence, rankings, number
of visitors and ultimately the sale of your products.

Site Analysis

An overall analysis is first done on your site, to assess
what is needed to best optimize it for the search engines.
Based on this analysis the proposal is adjusted to include
the necessary work to be done. This may include: design,
layout, navigation, colors, background, fonts, images,
broken links, meta tags, web copy, html validation, browser
and resolution compatibility, loading times, search engine
rankings, site statistics and creating error pages.

All of the factors listed above have some influence in
attracting search engine spiders and visitors to your site.

These factors are already taken into consideration
(which makes it much easier) if I design your site from
scratch.

An established site already indexed by the search
engines will need to be thoroughly analyzed for errors
before optimization can begin.

Keyword Research

One of the basic steps in search engine optimization is
keyword research. Here competitive keywords relating to the
site and unique to your


domain are found. Keyword research
is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant
customers come to the site leading to an increase in
conversions and hence income for the site. The accurate
identification and careful selection of these important
keywords and key phrases can literally make or break any
web site or online business.

Competitive Analysis

This is for better search engine ranking performance. I
study the sites of all your competitors who have high
search engine rankings and find out the keywords for which
they are ranked. I analyze your current meta tags and
recreate them based on the keywords I have researched. I
also analyze your recent web site stats (if you give me
access). I can then see how many visitors you are getting,
where they are coming from and what keywords they are
using.

SEO Copywriting

SEO copywriting is rewriting the text on your site in such
a way that it becomes search engine friendly while
remaining appealing to the surfer. Keywords relevant to
your site are optimized so that your site ranks high when
search engines crawl your site. I direct targeted traffic
to your site, ensure they are provided with the specific
information and hence increase sales for you. My
copywriting services include modifying your site headings,
HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or
none at all, whereas others may need a more extensive
rewrite.

Part 2 of " Increase Web Site Sales with a SEO Proposal "
will discuss:

Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

Resources
Increase Web Site Sales with a SEO Proposal - Part 1 & 2
http://www.isitebuild.com/seo-services

Why You Need a SEO Maintenance Plan
http://www.isitebuild.com/seo-maintenance-services


About the Author

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com.

To choose a Search Engine Optimization Plan or
SEO Maintenance Plan that fits your web site,
visit: http://www.isitebuild.com/sitepromotion