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I Don’t Smoke, But I Love a Good .sig!
Copyright 2005 Jonathan van Clute .sig, or “Dot Sig” as it’s affectionately known, stands for “Signature File” and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. It is...
Link Popularity for a Successful Website: How (Not) to Go About Getting It
Everybody wants to draw visitors to their website. Many incoming links means many incoming paths for the visitors; it may also boost your search engine ranking. But how do you get there? A classic way of getting seen and noticed on the web is to...
Online Advertising for Dummies
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like...
Starting an Online Business
The e-commerce wave started in the mid 90’s and it only took a decade for it to change the face of economics as we knew it. Businesses like Ebay, Amazon or Yahoo created history and rapidly became some of the most profitable businesses and widely...
Turning online purchases into profit.
Copyright 2005 Michael Lever
Dear internet marketer,
I have some advice for improving your bottom line, whatever that may be.
It could be many things ranging from improving website traffic to increasing sales or even just expanding your mailing...
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Is Your Website Search Engine Ready?
So you've finished your website and think you're ready to
submit it the big-bad search engines? Not so fast Mister.
Before submitting there's a few details you're going to want
to check to make sure the search engines index your site
correctly. These guidelines are not "magic formulas", but
if you pay attention to these details it will help the search
engines give your site a better and more accurate ranking.
Let's take them one by one:
1) TITLE TAGS- I've seen too many title tags like this
index.htm This is a waste of a perfectly
good title tag. Make sure you have a descriptive title on
every page of your site. You should repeat your most
important keyword 2 or 3 times for maximum relevancy,
but make sure the title makes sense and is not just a
jumble of keywords. For example if your site was a
bike shop a good title might be;
"Bicycles for kids and adults browse our online catalog
of bikes or choose one of our bike repair services."
I think you get the idea.
2) KEYWORDS- Placed inside of meta tags which look
like this
Separate your keywords with commas or spaces, not both.
Use upper and lower case and plural versions of your
words.
3) DESCRIPTION- Placed inside meta tags and looks like this;
Once again you'll want to repeat your most important keywords
3 or 4 times max and limit the total length of the tag to between
20-25 words. Make sure it sounds good as many times this is
what shows up in the search engine results page and you want
to entice people to click through to your site.
3) TEXT- Many search engines will concentrate on the first
250 words of your text when looking for keyword relevancy/
density. Try to work your most important keywords into the
text as much as possible to give yourself a boost.
For search engines that don't use meta tags they will
choose part of your text as the description that shows
up in their results page, so make it good.
Remember these tips will help your site when being
indexed by the search engines. They are not a
"magic pill" and will not put you in the top 10,
that's a topic for another article. But by keeping these
guidelines in mind and adhering to them your site will
stand a better chance with the search engines. To learn
more about search engines and how they work visit
http://www.searchenginewatch.com/
About the Author
Merle's Cyber Promotions (MC)
http://www.mcpromotions.com
Creating Visibility Online for Small Business...
because just having a site isn't enough. Visit the
site to receive FREE e-books packed with marketing
& promotional tips that will help your site get
traffic. Also subscribe to MC Promotions Press
Newsletter to subscribe mailto:subscribe@mcpromotions.com
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