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Eight Simple Ways To Use Promotional Products Online
With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.
Promotion...
How Are Affiliate Programs Organized
There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their affiliate programs. Merchants are listed in searchable database to be found by potential affiliates. This means...
How to Create an Online Identity!
Remember High School? There were kids that stood out, the popular ones. Someone would speak their name and everyone would say "yea, I've heard about him/her". Popularity was everything. Well, the times may have changed but the basic concept is the...
The Problem with the Affiliate System
I've recently been reminded that product reviews and recommendations from "affiliates" are completely unreliable and untrustworthy. Anybody who has dabbled in web marketing knows that a prime source of revenue for web marketers is selling...
Why are so many, making so little?
Wherever you look on-line, you'll find thousands promoting online businesses, but ask them,and if their honest enough to tell the truth, you will find that more than 99% of them have yet to make a penny! I would like to take some of your valuable...
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Is Your Website Search Engine Ready?
So you've finished your website and think you're ready to submit it the big-bad search engines? Not so fast Mister. Before submitting there's a few details you're going to want to check to make sure the search engines index your site correctly. These guidelines are not "magic formulas", but if you pay attention to these details it will help the search engines give your site a better and more accurate ranking.
Let's take them one by one:
1) TITLE TAGS- I've seen too many title tags like this index.htm This is a waste of a perfectly good title tag. Make sure you have a descriptive title on every page of your site. You should repeat your most important keyword 2 or 3 times for maximum relevancy, but make sure the title makes sense and is not just a jumble of keywords. For example if your site was a bike shop a good title might be; "Bicycles for kids and adults browse our online catalog of bikes or choose one of our bike repair services." I think you get the idea.
2) KEYWORDS- Placed inside of meta tags which look like this
Separate your keywords with commas or spaces, not both. Use upper and lower case and plural versions of your
words.
3) DESCRIPTION- Placed inside meta tags and looks like this;
Once again you'll want to repeat your most important keywords 3 or 4 times max and limit the total length of the tag to between 20-25 words. Make sure it sounds good as many times this is what shows up in the search engine results page and you want to entice people to click through to your site.
3) TEXT- Many search engines will concentrate on the first 250 words of your text when looking for keyword relevancy/ density. Try to work your most important keywords into the text as much as possible to give yourself a boost.
For search engines that don't use meta tags they will choose part of your text as the description that shows up in their results page, so make it good.
Remember these tips will help your site when being indexed by the search engines. They are not a "magic pill" and will not put you in the top 10, that's a topic for another article. But by keeping these guidelines in mind and adhering to them your site will stand a better chance with the search engines. To learn more about search engines and how they work visit http://www.searchenginewatch.com/
About the Author
Merle's Cyber Promotions (MC) http://www.mcpromotions.com Creating Visibility Online for Small Business... because just having a site isn't enough. Visit the site to receive FREE e-books packed with marketing & promotional tips that will help your site get traffic. Also subscribe to MC Promotions Press Newsletter to subscribe mailto:subscribe@mcpromotions.com
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