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BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers
BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet.
But, I like it.
It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently...
Creating Your Website's Promotional Strategy
Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search...
Importance of Leads in MLM business
The information containing details of the sale, provided by the MLM business owner, to contact people interested in the business and vice-versa is called leads. The leads can be fresh and stale. People who show interest in your business most...
Site Submission Refresher Checklist
Let’s talk about why search engine placement is important and to help you evaluate how well your website is actually doing based on your previous submissions. First of all, site submission is the process of implementing your site to a search ...
Top 6 Reasons for having a RSS feed - Come and explore the possibilities!
Getting traffic to your website can be hard. No one just randomly types in "makelotsofmoneyonlinequicklyandfromhome.com" and with this market slowly being filled in, it is hard to get a good rank on Google, Yahoo, MSN, Ask, and all the other...
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Jagger and the age of business failure. For what?
Jagger and the age of business failure. For what?
The latest Google update, Jagger, has search engine optimisers
all around the world in a state of disorientation. With Jagger,
Google once again attempted to outsmart huge numbers of SEOs who
had spent a vast amount of time trying to outsmart their
competitors by legitimately but falsely making their websites
seem more relevant and important than they really are. But what
comments would the architects of this disaster say to a
company's debtors?
We all know that links carry significant weight within the
algorithms of all the major search engines. As SEOs we have
added value by swapping links and placing links on free
directories. While there's nothing wrong with this in essence,
we have to addmit that a lot of these sites don't really show
that they are necessarily relevant or important to the host site.
Google much prefers it when the linking site adds value to
enhance the value of a site's content or to increase
credibility. And that's exactly what Jagger was meant to do -
when it found those sites, it simply adjusted their ranking to
more accurately reflect their true importance, now deemed as: 1)
Increased importance placed on Inbound Links Relevancy 2)
Increased
importance placed on Outbound Links Relevancy 3)
Promotion of relevant Niche Directories related to Nos. 1/2)
Google is downgrading or eliminating reciprocal links as a
measure of popularity. In short, Jagger undid the hard work of
thousands - if not millions - of SEOs. As a result, hard-won
high rankings and revenues plummeted.
All well and good, but I wonder then if the architects of this
fine update could explain why the search term "web site design
bangkok" had an error 404 page in French at the #1 spot (now
#5), for a month (http://www1.oecd.org/error.htm)? So much for
relevancy!
A colleague's site disappeared from the listings for 2 months.
Now we find that Jagger has almost de-listed us - and there has
been little link building involved in this site. When I next
talk to my clients and they ask the same question, doesn't
Google carry some responsibility for this latest raft of online
business failures?
About the author:
Media Director of V9 Design & Build, providing both local and
outsourcing web and SEO services: we provide both brochureware
and custom-designed websites, with tasteful design and branding,
professional design and build, proven and successful SEO and
e-marketing, e-commerce-driven database integration and content
management systems.
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