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Link Swapping - The Best Traffic Generator
In an article I wrote recently, called Five Point Plan for Promotion, I suggested swapping links with people already linking to your competitor's sites and this generated a few questions about how to do that specifically, which is what I shall...
Save hundreds of dollars and valuable time with the list of don’ts.
Save hundreds of dollars and valuable time with the list of don’ts. By Chris Varsamis. I’m sure you have been through this confusion. You built a website in order to promote it and make money from the internet, you spend money and time sitting...
The REAL, Yet Hidden, Power of Network Marketing
Network marketing is POWERFUL, or at least it can be. Word of mouth is as old as the human race and with the sheer numbers of people online, the Internet has taken that power to new heights. Unfortunately, however, the Internet has hit some all...
TOP RANKING IN SEARCH ENGINES
It is a fact, that "search engines" really help you to promote your web site, but it is only possible, when your web site is found in top 20-60 positions, if it is not found within 1 - 3 first pages of the search result, you will never get web site...
Using An Ad tracker Is Key To The Affiliate Marketer
There's a lot of money in affiliate marketing. This is true,
however, only to those are seriously and zealously working on
his affiliate program. Success in affiliate marketing varies in
every individual affiliate and for the most part, it...
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Jagger and the age of business failure. For what?
Jagger and the age of business failure. For what?
The latest Google update, Jagger, has search engine optimisers
all around the world in a state of disorientation. With Jagger,
Google once again attempted to outsmart huge numbers of SEOs who
had spent a vast amount of time trying to outsmart their
competitors by legitimately but falsely making their websites
seem more relevant and important than they really are. But what
comments would the architects of this disaster say to a
company's debtors?
We all know that links carry significant weight within the
algorithms of all the major search engines. As SEOs we have
added value by swapping links and placing links on free
directories. While there's nothing wrong with this in essence,
we have to addmit that a lot of these sites don't really show
that they are necessarily relevant or important to the host site.
Google much prefers it when the linking site adds value to
enhance the value of a site's content or to increase
credibility. And that's exactly what Jagger was meant to do -
when it found those sites, it simply adjusted their ranking to
more accurately reflect their true importance, now deemed as: 1)
Increased importance placed on Inbound Links Relevancy 2)
Increased
importance placed on Outbound Links Relevancy 3)
Promotion of relevant Niche Directories related to Nos. 1/2)
Google is downgrading or eliminating reciprocal links as a
measure of popularity. In short, Jagger undid the hard work of
thousands - if not millions - of SEOs. As a result, hard-won
high rankings and revenues plummeted.
All well and good, but I wonder then if the architects of this
fine update could explain why the search term "web site design
bangkok" had an error 404 page in French at the #1 spot (now
#5), for a month (http://www1.oecd.org/error.htm)? So much for
relevancy!
A colleague's site disappeared from the listings for 2 months.
Now we find that Jagger has almost de-listed us - and there has
been little link building involved in this site. When I next
talk to my clients and they ask the same question, doesn't
Google carry some responsibility for this latest raft of online
business failures?
About the author:
Media Director of V9 Design & Build, providing both local and
outsourcing web and SEO services: we provide both brochureware
and custom-designed websites, with tasteful design and branding,
professional design and build, proven and successful SEO and
e-marketing, e-commerce-driven database integration and content
management systems.
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