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10 Tips For Reciprocal Links
Reciprocal links are one of the most common and most effective forms of website promotion. When sites trade links, they both benefit by sharing some traffic directly and getting noticed more favourably by the search engines.
Reciprocal...
Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity,...
Finding the Right Product for Niche Marketing
You've done your research and now understand that your best shot
at success as an internet marketer is with niche marketing. By
finding underserved niches and providing them with a good
product, you'll be able to reap significant financial...
The Four Best Ways to Market Your Affiliate Program
If you look around the Internet, you would think the only way to promote an affiliate program is via banner ads. Everyone creates banner ads and invites people to place these at their site. Yet for many affiliate programs, the banner ad is...
Write Articles for Content and Explode Your Business - 7 Advantages
In today's highly competitive internet world, the importance of
attracting highly targeted traffic to your website can't be
overemphasized. Routing web traffic to your site can be your
only means of survival, especially in this cutthroat world...
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Just what is a News Release?
A News Release is an effective way to get FREE Publicity. There is however a
distinct difference between writing an ad and composing a News Release. The
purpose of an ad is to solicit inquiries or sales. You are promoting a
product (site, service or a tangible product) to make that sale. When you
compose your news release, your goal is the same, but the approach is very
different.
A news release is just how it is worded - News. With a news release you are
attempting to promote product by presenting facts about said product. It
should look like news, feel like news, read like news and BE NEWS!
Your news release must make interesting reading and have news value. It must
be received by the reader, not to mention the editor as being useful and
benefiting the prospective reader. People are reading this material because
they expect it to be news worthy and therefor your information must be
presented to the reader (and editor) as news. This means presenting all of
the facts and benefits that your site, product or service has to offer.
Remember, what you are writing is NOT an "AD" release, it is a NEWS release.
It must contain news. When people buy a magazine, 99.9 % of the time they
don't purchase it to read ads. The same philosophy applies to newspapers
(although the
percentage rate drops for newspapers), radio, television, or
any other media source. Ads are generally the furthest thing from peoples
minds, but they will however read your news release because they are
expecting to gain informational value from it. That is where a news release
has the advantage.
When you write your news release focus on the benefits and advantages that
you offer, not your product. Leave an impression with the reader that you
are concerned about what the product can do for the reader. Zero in on the
readers' self interest and whatever you do, avoid giving the impression that
you are attempting to sell anything. If your news release even remotely
resembles an ad the reader will never see it, because it will never get past
the editor, whose job is to see that the news release is informational not
promotional.
Remember this: People want to be told....not sold!
About the Author
William R. Montgomery
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