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10 Easy Tips to Improve Your Ezine
10 Easy Tips to Improve Your Ezine Copyright Terri Seymour Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed...
How to Maximize Profits With Paid Autosurf Programs
Copyright 2005 East Tech LLC
If you haven't heard about Paid Autosurf programs yet, you're
about to hear of a great way to earn extra money using your
computer and a web browser. If you have heard about them and
thought these programs can't...
How-to use Holiday Events For Extra Promotion
If you run an ecommerce site especially, then just as the stores do, you should do something different to attract shoppers each time there is a major (and minor) holiday event. There are many events throughout the year that offer you a multitude of...
Is your site ready to face the New Year?
As we look back at another year, and forward to another, there’s time to reflect on how our websites performed in the last year and decide on what improvements need to be made for the New Year ahead. This is the first part of a two-part article...
Marketing Your Website Inexpensively
There are a number ways you can go about marketing your website, many of which are quite inexpensive. Effectively marketing your Home website is vital to your ultimate success. In fact, the key to growing a business, and particularly...
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Just what is a News Release?
A News Release is an effective way to get FREE Publicity. There is however a
distinct difference between writing an ad and composing a News Release. The
purpose of an ad is to solicit inquiries or sales. You are promoting a
product (site, service or a tangible product) to make that sale. When you
compose your news release, your goal is the same, but the approach is very
different.
A news release is just how it is worded - News. With a news release you are
attempting to promote product by presenting facts about said product. It
should look like news, feel like news, read like news and BE NEWS!
Your news release must make interesting reading and have news value. It must
be received by the reader, not to mention the editor as being useful and
benefiting the prospective reader. People are reading this material because
they expect it to be news worthy and therefor your information must be
presented to the reader (and editor) as news. This means presenting all of
the facts and benefits that your site, product or service has to offer.
Remember, what you are writing is NOT an "AD" release, it is a NEWS release.
It must contain news. When people buy a magazine, 99.9 % of the time they
don't purchase it to read ads. The same philosophy applies to newspapers
(although the
percentage rate drops for newspapers), radio, television, or
any other media source. Ads are generally the furthest thing from peoples
minds, but they will however read your news release because they are
expecting to gain informational value from it. That is where a news release
has the advantage.
When you write your news release focus on the benefits and advantages that
you offer, not your product. Leave an impression with the reader that you
are concerned about what the product can do for the reader. Zero in on the
readers' self interest and whatever you do, avoid giving the impression that
you are attempting to sell anything. If your news release even remotely
resembles an ad the reader will never see it, because it will never get past
the editor, whose job is to see that the news release is informational not
promotional.
Remember this: People want to be told....not sold!
About the Author
William R. Montgomery
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