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Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?
Plenty!
The following methods are some of the best and...
How Are Affiliate Programs Organized
There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their affiliate programs. Merchants are listed in searchable database to be found by potential affiliates. This means...
How To Get Your Site Listed in the Search Engines
Getting listed in the Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing in the Pay Per Click Search Engines is beyond the expense of what most small business...
Introduction of Web Advertisements
Online advertising is accomplished through online facilities
that render different types of advertising choices to choose
from. Now, let's take a look at them closely:
1. Banner AD Normally, banner ADs are placed on top of web pages
with...
Reality Check About Online Businesses
Recently, I have been surfing for free credits on my free traffic generator, Traffic Swarm. I never realized how many business opportunities are available. What does a person do to choose one? First, you need to always take all that hype and read...
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Just what is a News Release?
A News Release is an effective way to get FREE Publicity. There is however a
distinct difference between writing an ad and composing a News Release. The
purpose of an ad is to solicit inquiries or sales. You are promoting a
product (site, service or a tangible product) to make that sale. When you
compose your news release, your goal is the same, but the approach is very
different.
A news release is just how it is worded - News. With a news release you are
attempting to promote product by presenting facts about said product. It
should look like news, feel like news, read like news and BE NEWS!
Your news release must make interesting reading and have news value. It must
be received by the reader, not to mention the editor as being useful and
benefiting the prospective reader. People are reading this material because
they expect it to be news worthy and therefor your information must be
presented to the reader (and editor) as news. This means presenting all of
the facts and benefits that your site, product or service has to offer.
Remember, what you are writing is NOT an "AD" release, it is a NEWS release.
It must contain news. When people buy a magazine, 99.9 % of the time they
don't purchase it to read ads. The same philosophy applies to newspapers
(although the
percentage rate drops for newspapers), radio, television, or
any other media source. Ads are generally the furthest thing from peoples
minds, but they will however read your news release because they are
expecting to gain informational value from it. That is where a news release
has the advantage.
When you write your news release focus on the benefits and advantages that
you offer, not your product. Leave an impression with the reader that you
are concerned about what the product can do for the reader. Zero in on the
readers' self interest and whatever you do, avoid giving the impression that
you are attempting to sell anything. If your news release even remotely
resembles an ad the reader will never see it, because it will never get past
the editor, whose job is to see that the news release is informational not
promotional.
Remember this: People want to be told....not sold!
About the Author
William R. Montgomery
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