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Blogging = The Latest Phenomena in Traffic Generation
In what was originally a form of online journal keeping by stay-at-home moms and college students, it has now become a national phenomenon with its presence felt as a legitimate business booster. For the novices, blogs are online journals that...
If you Sell a Product, Use Online Marketing, Part 2
If you Sell a Product, Use Online Marketing, Part 2 Judy Cullins ©2003 All Rights Reserved. When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you...
Making A Living Online
Making a living online is not a difficult process for someone with drive and determination. It involves developing a strategy and sticking to it. There are many options available for you to make a living online. These include promoting and selling...
Product Marketing for Home Based Online Businesses
Copyright 2005 Timothy Spaulding If you are like most internet based home business entrepreneurs then marketing your product and driving increasing traffic to your web page is essential to increasing sales. The challenge is to market your products...
THREE ways You can Use the Ezines to Increase Your Sales
***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-
Writing ezine articles is one of the three best promotional methods that I'd ever know. (search engines and free ebooks are other two in my experience)....
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Link Swapping - The Best Traffic Generator
In an article I wrote recently, called Five Point Plan for
Promotion, I suggested swapping links with people already linking
to your competitor's sites and this generated a few questions
about how to do that specifically, which is what I shall attempt
to explain here.
For the benefit of those of you who have come in half way through
this conversation, swapping links benefits you in two significant
ways. Firstly in generating highly targeted direct traffic from
those links and secondly in making you "popular" to the search
engines' algorithms, thus improving your rankings.
Don't worry about the technicalities of this, just know that the
more links you have back to your site, the better off you are
with some of the engines. They all work differently, they all
change their way of working - develop - so it is impossible for
those of us who come under the heading of "average" to keep up
with the finite detail.
Why Competitors?
Don't get me wrong. It would be a mistake to go out on the net
with the attitude of beating the competition into submission with
unfair tactics. That is not what this game is about. The net has
opened up the possibility for more bartering, sharing and
cooperation and in the long run that will get you further. It is
a method especially suited to low-budget marketing.
By all means study who is popular at what you do and strive to be
better than them. The top reason I suggest linking to those who
link to your competitors is because, intrinsically I am lazy! I
am assuming that it will be less work to persuade those people -
who are already in the business of linking - to do so again.
Nuts and bolts ...
So how do you do this exactly? First, find out who comes up at
the top for the keywords you use to find your site. Do this by
searching several search engines at once using WebFerret or
Copernic2000. You'll soon see who keeps scoring again and again.
Now you want to find who links to them and those will
be the
people to whom you write requesting a link-swap.
One way you can try it is by using the little add-on that Alta
Vista provides. That kindly adds an option (in Internet Explorer
5) to the Tools along the menu, called "Find pages linking to
this URL" - thus go to your's or your competitor's page and hit
the button. Download the tool here:
http://doc.altavista.com/help/search/linksearch.shtml
There is also specific syntax you can enter into each search
engine's box, which will make it look for a URL, rather than for
keywords. They all seem to have different requirements.
Many of those are listed in an excellent article, Web & Search
Engine Facts You Need to Know to Win the Marketing Game, By David
Gikandi. The article has a lot of information on each of the
major search engines and how they work, including "How to check
how many pages link to your site". David is a programmer at
SearchPositioning.com. (www.searchpositioning.com). A copy of the
article can be found at:
http://www.tucats-design.com/news/issue9.html
Also, there are several of these specific syntax requirements
listed in Boogie Jack's Webmaster Tips program, FREE download and
well worth it, from:
http://www.boogiejack.com ipaday.html
Once you have found your targets, visit the sites, find the
webmaster's email address and write offering a link swap.
Personalise the email, stress the benefits to the other party -
it will benefit their traffic and search engine rankings too -
and you should have a reasonable success rate.
One quick boost, following along the principles above, is to
participate in a simple system called Search Engine Beater
http://www.ismy.net/searchbeater.html
About the Author
Pamela Heywood is webmistress of http://www.tucats-design.com
- Building Your Online Business Instinctively. Subscribe to the
weekly TuCats Mewsletter (sic) mailto:subscribe@tucats-design.com
and get regular FREE hints, tips, articles and resources.
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