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Make Your Ezine Make You Money
Copyright 2005 Alicia Forest
Writing a regular ezine/newsletter can sometimes feeling like
hard work. So if you're putting in the time and effort to give
your readers valuable content, consider implementing at least a
few of the strategies in this article to help your efforts pay
off in profits.
Here are 4 ways to help your ezine make you more money:
1. Self-promote Besides giving valuable content in each issue of
your ezine, don't forget to add a little self-promotion as well.
After all, it is one of your best marketing tools, and you want
to make sure that you are letting your subscribers know what
products and services you have available for them. I
t's best to do this in a separate section of your ezine, instead
of in the copy of the article you write for your readers. A
short blurb about you and what you offer, as well as a bit about
one of your products and services with a link to more
information is all you really need to do.
A tip: If space allows, consider adding one or two short
testimonials from your clients/customers who are raving fans,
too.
Depending on the method through which you are publishing your
ezine, you can track how many times your links are clicked on,
which gives you valuable market research information about what
your readers are interested in finding out more about.
2. Give options If you are a service professional, know that
there are many people who would like to hire you one-on-one but
that option doesn't fit into their budget just yet. If you offer
them other options, and promote those offerings in your ezine,
you'll turn some of those prospects into paying clients.
For example, if you coach or consult one-on-one, consider
offering a group coaching program with a price point that would
be much more accessible than your private fees would be. Or take
your knowledge and package it into an ebook, or a series of
teleseminars, or an ecourse, and price them reasonably.
3. Offer specials Your readers may find the content of your
free
ezine valuable and would really like more, but they might need a
bit ofencouragement to buy from you. So give your subscribers a
special discount on something you offer, with a time limit for
purchasing (which really does encourage people to "act now").
For example, offer a 2-for-1 deal on your ebooks, or 20% off one
of your programs if they register within a week. This strategy
will move some of your readers from the "free" part of your
funnel into the "fee" part of your funnel, which is exactly what
you want.
4. Offer recommendations I get so many questions about the
services I use in my business that I decided to give one
recommendation in each issue of my ezine. These products and
services are ones I truly believe are of high quality, because I
have used them personally or because they come highly
recommended to me by my mentor coaches. Some of these I am a
reseller of (an affiliate), meaning I make a small commission on
every sale I make, and others are products and services I love
and know would be of value to my subscribers.
Don't forget that your number one priority with your ezine is to
provide valuable content for your subscribers. Proportion 10-20%
of your content with promoting you and your offerings, and you
will be working smarter and not harder.
Also remember that with each issue you put out, you are building
trust and rapport with your list, becoming known as an expert in
your niche, and gaining lots of exposure (especially if you
submit your ezine articles to article submission services), all
of which are so important to the overall success of your
business.
About the author:
Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder
of http://www.ClientAbundance.com , teaches coaches,
consultants, online entrepreneurs and solo professionals to
attract more clients, create profit-making products and
services, make more sales, and ultimately live the life they
desire and deserve. For FREE tips on how to create abundance in
your business, visit http://www.ClientAbundance.com
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