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1 Billion Monthly Local Searches -- How to Tap into This Astonishing Market is Finally Revealed
Search Engines Becomes the Preferred Way to Find Local Businesses! by Kamau Austin
Do you have a website that fails to generate decent traffic? Have you failed to make search engine marketing a part of your promotion of your business because you...
Blogging for Dollars
Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity,...
Here Comes The Content Provider
Well, boasting aside, internet marketing is the easiest way to get across your product globally. Sometimes, I get lost with all the myriads of opportunities for advertising my products online. I think I'm running out of things to sell and what's...
These are the Big 5 Internet Opportunities!
All internet business ideas and concepts essentially fall into one of the categories below.
Therefore to help you come up with your novel online concept, examine the big 5 below for guidance with conceptualizing your business model.
There is...
You Ain't Seen Nothin' Yet!
How's your business activities coming along? If you're not up to your eyeballs in new customers and new downline agents, consistently, every week, then let me ask some questions: Do you understand what it could mean for you, financially, if you...
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Marketing Tourism Online, part one: The Basics
This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. You can request to be notified when a new article in the series is available.
Opportunities and room to improve
While most tourism organizations are by now familiar with the Internet, far fewer have really gained an understanding of the technologies, new resources, new communication opportunities, and the requirements that they represent. These tips and explanations should prove a useful introduction.
While new technologies provide new opportunities, they don't change the basics of marketing: people, product, price, promotion, and distribution. Know your target markets, understand their purchase decision processes, and offer them the right product, at the right time, for the right price—and correct your course continually.
Shaping the purchase decision process and the tourism experience
Your online communication with customers can be used to shape outcomes in the following circumstances and stages, in relation to a potential tourist's purchase decision and tourism experience. Good communication can:
Build awareness of a product or destination, and reshape existing perceptions;
Generate interest;
Provide information to turn interest into desire;
Transact the actual
purchase or series of purchases;
Provide reassurance of a good purchase and offer preparatory information for the actual tourism experience;
Continue to provide information, shape perception, and improve the experience during the tourist's journey;
Aid and deepen memories after the tourism experience;
Build upon your relationship to your customer, to add value for both you and the tourist; and
Encourage referrals and generate repeat business.
There are different goals to achieve and appropriate methods of communication for each of these circumstances. Adding further complexity is the fact that different people (family members, friends, co-workers, etc.) may be involved and have varying importance at different stages of one purchase decision!
In conclusion
Despite these complexities, there are some basic guidelines which will help you communicate and market effectively online. The next in this series of articles presents advice for attracting visitors to your website.
(Seattle, USA; August 2004)
About the Author
Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions
Leave Home Productions (http://www.leave-home.com) provides marketing services and tools to tourism-related businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals.
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