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5 Effective Ways to Promote Your Website For Free Online
1. Generate Targeted Traffic from Online Discussion Forums.
Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just...
Basic Steps to a Great Business Website
So much has been written on the topic of what makes a good business website, and I myself could go on and on about good content, meta tags & other search engine optimization, market strategies and so on.
But there are so many people out there...
JV Marketing - Affiliates in Disguise
Jv marketing is one the most popular topics online these days.
The problem is that a joint venture should be just that. "joint"
Just offering an affiliate commission is not a true JV. Anyone
can go to Clickbank or PayDotCom and get high...
RP Promotion Strategy
You must be asking what does RP mean? I won't tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion ...
Writing About How Easy It Is, Don’t Make it So
It seems that the VERY popular fashion of article writing is not unlike real world clothing fashion in that; the same things keep coming around with seasonal regularity. In fact, more so with the fast paced development of the ‘home business’ or...
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Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce.
If your time is limited, here are five things you must do to keep your revenue flowing:
1. Keep content updated
Nothing signals a neglected business like old content. If you walked into a retail store that had dusty signs and old merchandise you’d turn around and walk out. You would instantly know that the service would be poor and the merchandise unacceptable. A neglected website signals the same things. The only thing your online customer can judge is what they see on the screen. They have no idea you work late into the night improving your product. Make sure to do simple things like updating your copyrights to the current year and removing references to holidays that have passed. Which leads us to our next topic—promotions.
2. Develop frequent promotions
Excite your customers whenever possible. People respond to novelty. Create new promotions as often as you can. Even slight changes make a difference. A discount, a bundle, anything that says “ALL NEW” will catch their eye. If you get into the habit of constantly revising the way your products are merchandised, you will have a much stronger sense of what works. Which leads us to our next topic—testing.
3. Test and revise
In my marketing business, I have seen companies spend hours in meetings deciding what words to use and how to position a product. Often it is based on nothing more than a strongly held position by an aggressive staff member. The arguing continues until the loudest staffer gets his way. This is not the way to make decisions about your website. The only true way to know if something works is to test and revise it. If you are not tracking promotions you are simply devoting time to a hobby. This
is not to say that intuition should be ignored. It should be tried and tested to determine whether your customer sees things the way you think they do. Which leads us to our next topic—feedback.
4. Get feedback from your customers
If you want to know what your customers think you have to ask them. It’s not complicated. I guarantee that sometime in your career you will be shocked by how customers perceive something differently from you. I use the word ‘shocked’ advisedly. Sometimes you will be so close to a product that the obvious benefit or flaw escapes you completely. This is not a good experience, but it will encourage you to see how your customers view your offers. Which leads us to our next topic—buying.
5. Make buying easy
Your main goal for your website is to get people to buy something. You have a service or a product that needs to be purchased. Is it easy to buy? Do you require lots of extraneous information that you don’t use? Think long and hard about what your buying process should look like. Check out how the largest companies sell their products online. They streamline the process so that people don’t get frustrated and give up along the way. This should be your goal. Don’t feel you need to make the purchase seem ‘important’ by requiring lots of unnecessary steps. Amazon has reaped the benefits of "1-Click" ordering.
If you pay attention to these five areas, you should not feel guilty when you devote your time to other parts of the business. Which leads us to the final conclusion—make it fun! Busy people need fun too.
About the author:
Digital Media Works, Inc.(http://www.DigMediaWorks.com ) is an Internet marketing and design firm. A seasoned 25+ year management/marketing professional, founder Stephanie Diamond, former AOL Marketing Director, is experienced in building profits.
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