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5 More Ways to Increase Traffic to Your Online Store
In a previous article, I discussed 5 free ways to increase traffic to your online store. If you have not read it, you can see it here: http://www.onlinestoreexchange.com/5freeways.html If you’re like most new website owners, you wonder how to...
Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources: a) the displayed page's title tag; b) the displayed page's description meta tag or, in default of same, the first characters of the...
How and Where to Profit From Online Casinos
Signup for these free programs and get great commissions Why do you see all those ads and annoying popups for gambling sites. Because, they pay well. Websites can earn $220 per signup or get up to 50% of the profits from gamblers who signup from...
Increase Your Website Sales Instantly
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as...
Optimize your Search Engine Placement Five Easy Ways
If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough.
Now you can optimize your search engine...
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Online Marketing: A Busy Person’s Guide
Managing your online business is a full-time job. Unfortunately, most people have other responsibilities that prevent them from devoting all their attention to e-commerce.
If your time is limited, here are five things you must do to keep your revenue flowing:
1. Keep content updated
Nothing signals a neglected business like old content. If you walked into a retail store that had dusty signs and old merchandise you’d turn around and walk out. You would instantly know that the service would be poor and the merchandise unacceptable. A neglected website signals the same things. The only thing your online customer can judge is what they see on the screen. They have no idea you work late into the night improving your product. Make sure to do simple things like updating your copyrights to the current year and removing references to holidays that have passed. Which leads us to our next topic—promotions.
2. Develop frequent promotions
Excite your customers whenever possible. People respond to novelty. Create new promotions as often as you can. Even slight changes make a difference. A discount, a bundle, anything that says “ALL NEW” will catch their eye. If you get into the habit of constantly revising the way your products are merchandised, you will have a much stronger sense of what works. Which leads us to our next topic—testing.
3. Test and revise
In my marketing business, I have seen companies spend hours in meetings deciding what words to use and how to position a product. Often it is based on nothing more than a strongly held position by an aggressive staff member. The arguing continues until the loudest staffer gets his way. This is not the way to make decisions about your website. The only true way to know if something works is to test and revise it. If you are not tracking promotions you are simply devoting time to a hobby. This
is not to say that intuition should be ignored. It should be tried and tested to determine whether your customer sees things the way you think they do. Which leads us to our next topic—feedback.
4. Get feedback from your customers
If you want to know what your customers think you have to ask them. It’s not complicated. I guarantee that sometime in your career you will be shocked by how customers perceive something differently from you. I use the word ‘shocked’ advisedly. Sometimes you will be so close to a product that the obvious benefit or flaw escapes you completely. This is not a good experience, but it will encourage you to see how your customers view your offers. Which leads us to our next topic—buying.
5. Make buying easy
Your main goal for your website is to get people to buy something. You have a service or a product that needs to be purchased. Is it easy to buy? Do you require lots of extraneous information that you don’t use? Think long and hard about what your buying process should look like. Check out how the largest companies sell their products online. They streamline the process so that people don’t get frustrated and give up along the way. This should be your goal. Don’t feel you need to make the purchase seem ‘important’ by requiring lots of unnecessary steps. Amazon has reaped the benefits of "1-Click" ordering.
If you pay attention to these five areas, you should not feel guilty when you devote your time to other parts of the business. Which leads us to the final conclusion—make it fun! Busy people need fun too.
About the author:
Digital Media Works, Inc.(http://www.DigMediaWorks.com ) is an Internet marketing and design firm. A seasoned 25+ year management/marketing professional, founder Stephanie Diamond, former AOL Marketing Director, is experienced in building profits.
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