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Affiliate Marketing
The potential of the Internet is enormous. Some people have already figured out how to make a decent living off of it and even how to become a millionaire. Many people these days use Internet for many purposes. Making money online has certainly...
Effective importing-exporting with trade leads
Ever wonder, how some importers and exporters get suppliers and buyers from other countries so easily? After trying their hand on eBay an increasing number of people are looking for either a foreign supplier for the items they are trading locally or...
Five Point Plan for Promotion
There are no secrets: there are no magic formulas. Forget about making money fast while you sleep. Sure, you can automate processes so that your business continues to operate while you are snoring away, but there is no substitute for your initial...
The Power of an Autoresponder Email Service - send out unlimited marketing follow up emails and newsletters to jump start your sales.
How your Autoresponder Email Service will provide a
powerpacked and very effective tool for capturing user sign ups,
sending out unlimited marketing follow up emails and even
newsletter to jump start your sales, your profits and...
These are the Big 5 Internet Opportunities!
All internet business ideas and concepts essentially fall into one of the categories below.
Therefore to help you come up with your novel online concept, examine the big 5 below for guidance with conceptualizing your business model.
There is...
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Online Marketing: Five Principles That Help You Succeed NOW
I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult. To keep moving forward, I use the following five principles:
1. Ask the right questions
Unless you ask the right marketing questions, you will waste a lot of your valuable time on things that don’t matter. Abraham Lincoln was quoted as saying, “If I had eight hours to chop down a tree, I’d spend six hours sharpening my ax.” Gather the people you trust to work on business problems and ask them to make a list of the three main problems your customers have identified for you. Then analyze those problems to see what marketing questions you should be asking. Instead of asking how to increase revenue, perhaps you should be asking how to make it easier for your customers to check out using your shopping cart. Continue to drill down and simplify until you have a list of very specific questions and set about to answer those.
2. ‘Think Big; Act Small’
This principle captures what I think is imperative for anyone marketing online today. Jason Jennings’ book ‘Think Big Act Small’ details how companies succeed by maintaining a small business attitude. Embrace the qualities that ‘smallness’ provides- quick improvements, employees that are close to the problem and the ability to connect with your customers. I’ve worked with companies that assume their competitors are better because they have deeper pockets. The notion that more marketing dollars ensure success is misguided at best. Look at your product or service and continue to improve it. Online buyers want quality and service. That part never changes.
3. Search for what’s different and strive to understand it
The
popularity of online marketing tactics go up and down like the stock market. Pop-ups, podcasts, ezines and blogs are all effective if applied to the right audience at the right time. The key is to continually ask yourself, “what’s different today?” Are customers suddenly responding to something you don’t highlight? Are they bored with your current promotion? Read everything you can about new ideas and cultural trends. You don’t have to try to apply every one of them, but you do need to know what your customer knows. Keying into changes on a weekly basis ensures that you won’t suddenly find yourself with an outdated marketing strategy and no customers.
4. If you’re not the customer, ask her!
Don’t spend your time debating with other staffers about what you ‘think’ your customer wants. Unless you ARE the target customer, you don’t really know. I have listened to endless debates about customer needs based on no actual customer data. Ask your customers. They will be happy to tell you what they think. If you don’t want to hear what they think, you’ve got a different problem.
5. Do what’s difficult
I find that this principle separates the wannabes from the real innovators. If you know what tactics need to be applied to make a difference, but you are too lazy or disinterested to try them then stop reading now. Nothing you do will make a difference until you tackle the hard work necessary to grow. If you need a better designed website, a new database or an easier shopping cart, you need to do that, NOW.
About the author:
Digital Media Works, Inc.(http://www.DigMediaWorks.com ) is an Internet marketing and design firm. A seasoned 25+ year management/marketing professional, founder Stephanie Diamond, former AOL Marketing Director, is experienced in building profits.
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